With the peak online holiday shopping season in full swing, Australia’s eCommerce industry is working round the clock to keep up with enormous demand. A record $4 billion is projected to be spent online this pre-Christmas period.1
“There’s been over 130 days this year, where more than 2 million parcels have entered our network" says Michelle Francis, Australia Post Head of Service, Business, Intermediaries & International. “The support of Australia’s online retailers, in terms of good parcel preparation and lodgement practices, is integral to helping us manage these enormous volumes.”
The heightened demand comes as no surprise to Australia’s online retailers. “This Christmas period is going to be the largest we've ever seen,” said Sarah Timmerman, CEO of online fashion retailer Beginning Boutique when we caught up with her back in September. “We've upscaled our warehouse and processes to be able to handle that.”
Following Vogue Online Shopping Night (October 6) parcel volumes were up 52% year on year, while a week later, after Amazon Prime Day (October 13-14), they grew 53% year on year.2 With Black Friday and Cyber Monday still to come, “we expect demand to grow significantly more yet,” says Francis.
Some categories have seen particularly strong eCommerce growth. For the month of October, department store online parcel volumes were up 131% year on year, and appliances, homewares and lighting was up 58% year on year. Beauty was also up 42% year on year.2
“Sales have gone through the roof, more so than we ever could have anticipated,” explains endota Spa’s Natascha Dazkiw, Head of Product Distribution. “Vogue Online Shopping Night was big for us, Christmas is always huge, and we believe this year is going to be exceptional.”
Help us to deliver the best experience possible for your customers
In peak periods, separating your parcels by delivery speed and size is more important than ever. This helps to relieve some of the pressure on our network, so we can provide the best possible delivery experience for your customers in a time of heightened demand.
Separate Express Post items
If you offer express postage, it’s important to separate Express Post items from Parcel Post items before collection. This will help your items enter our network more easily – for example, we need to be able to quickly stream interstate Express Post parcels onto a plane.
Separate small and large items – but don’t worry about the destination state
We used to ask customers to separate parcels by state, but we know this can take up space in your facilities. To make things a little easier, we no longer need you to separate by state. Instead, we’re asking you to separate smaller items from larger items.
“From a real estate perspective, this should give businesses a lot more space during this busy time,” says Francis.
Our posties can now carry smaller parcels on their bikes, along with mail. Separating your small and large items helps us to feed the smaller items into the postie network, freeing up more space in our vans and trucks for larger items.