eCommerce calendar 2024: Key retail dates and online sale events
Sale dates, expert insights and ideas from other business to help build your sales strategy. It’s the eCommerce sale event calendar thousands of businesses rely on – download your interactive copy here.
Key points
- The eCommerce calendar helps you plan ahead to boost sales in major online sale events and smaller retail dates.
- Our eCommerce calendar is more than dates – it’s your secret weapon for maximising sale opportunities.
- Download your interactive eCommerce sales calendar now.
Why is an eCommerce calendar important for business?
With the eCommerce sale event calendar to guide you, you can stay organised and agile as you plan your marketing and forecasting activities effectively.
Our online shopping event calendar keeps you on top of all the key retail dates relevant to the Australian and international markets, including online sale events, holidays, industry events and major dates that could present opportunities for your online business.
How important are online sale events for your eCommerce business?
Online sale events are extraordinarily popular and growing rapidly each year.
Black Friday experienced a huge 88% leap in number of online purchases in 2023 compared to 2019, as shoppers turn to sale events for the best deals. Cyber Monday and Boxing Day sales are also seeing significant growth1.
This half of the year includes big dates like Click Frenzy, Afterpay Day, VOSN, Black Friday, Cyber Monday, Singles Day, plus plenty more emerging online sale opportunities.
What’s in the eCommerce calendar?
This calendar is far more than a list of dates – it’s designed to help you boost your business.
In this newly improved addition, we’ve listened to your feedback: the eCommerce calendar is now more interactive, highlights more industry trends, and provides ideas from experts and other businesses to help build your sales strategy.
Key dates for eCommerce businesses
It’s the most wonderful time of the year: sales time. There are opportunities galore in this second half of the retail calendar year to promote your products and attract new customers.
The key retail dates in Australia for this half of the year include:
July – Amazon Prime Day
August – Afterpay Day
August 7-11 – Click Frenzy Travel
September – Vogue Online Shopping Night
November 11 – Singles Day Sales
November 12-15 – Click Frenzy The Main Event
November 29 – Black Friday
November 29 – Green Friday
November 29 – Colour Friday
December 2 – Cyber Monday
December 14 – Free Shipping Day
December 26 – Boxing Day Sales
Popular holidays for online sales
September 1 – Father’s Day
September – Spring school holidays
December – Summer school holidays
October 31 – Halloween
November 5 – Melbourne Cup Day
December – Christmas
Lesser-known eCommerce holidays to capitalise on
July 26 – Paris Olympics
August 9 – Book Lovers Day
October 25 – World Teachers’ Day
October 21-27 – Melbourne Fashion Week
November 30 – Small Business Saturday
Download your eCommerce sale event calendar
Download your eCommerce sale event calendar
Find sale dates, expert insights and ideas from other business to help build your sales strategy in our latest eCommerce calendar.
