eCommerce calendar: Next big online sales in Australia in 2025

Why is it important for your business to know when the next big sales in Australia are on in 2025?

Balancing household budgets is becoming increasingly challenging. 58% of Australians are deferring purchases until sales or special deals.¹ Sales events are important opportunities to increase revenue and attract new customers who are comparing deals.

How important are online sale events for your eCommerce business?

Online sale events are extraordinarily popular and growing rapidly each year.

For example, in 2024’s pressured cost-of-living environment Australians spent $2.2 billion online during the Black Friday sales, up 10% YoY and a new record. This compares with $2.9 billion spent in-store during the 2024 Black Friday sales, up 5% YoY.²

What’s in the eCommerce calendar?

Staying on top of and taking advantage of sale events takes an intentional strategy. Consumers are constantly asking: ‘when is the next sale in Australia?’. Our eCommerce sale event calendar keeps you on top of key retail dates relevant to Australian and international markets. It includes online sale events, holidays, industry events and major dates that could present opportunities for your online business.

This calendar is far more than a list of dates it’s designed to help you boost your business. In addition to essential online sales dates, you’ll also find research to inspire your eCommerce strategy and actionable customer experience insights.

Upcoming online sales in Australia and internationally

July 2025

• Christmas in July
• Winter Sales
• Great Singapore Sale
• Amazon Prime Day
• 7 July, World Chocolate Day
• 24 July, International Self Care Day
• 30 July, International Friendship Day

August 2025

• Thailand Grand Sale
• Afterpay Day
• 4 August, Picnic Day (NT)
• 8 August, International Cat Day
• 9 August, Book Lovers Day
• 16 August, Book Week
• 26 August, International Dog Day

September 2025

• 6 August, Mid-Autumn Festival (China)
• 7 August, Father’s Day
• 27 August, AFL Grand Final (VIC)

October 2025

• Oktoberfest
• Indigenous Business Month
• 1 October, International Coffee Day
• 1 October, Golden Week (China)
• 20 October, Diwali (Festival of Lights)
• 31 October, Halloween

November 2025

• 3 November, Recreation Day (TAS)
• 11 November, Singles Day Sales
• 27 November, Thanksgiving (USA)
• 28 November, Black Friday
• 28 November, Green Friday
• 28 November, Colour Friday
• 28 November, Small Business Saturday
• 30 November, Sofa Sunday (Canada)

December 2025

• Pre-Christmas Sales
• Free Shipping Day
• 1 December, Cyber Monday
• 6 December, Dubai Shopping Festival (United Arab Emirates)
• 12 December, Double 12 (China)
• 12 December, National Online Shopping Day Harbilnas (Indonesia)
• 15 December, Hanukkah
• 24 December, Christmas Eve
• 25 December, Christmas Day
• 26 December, Boxing Day Sales
• 31 December, New Year’s Eve

January 2026

• New year sales
• Back to school sales
• National returns day
• 26 January, Australia day sales

February 2026

• Click Frenzy Glow
• End of summer sales
• 6 February, Waitangi Day (New Zealand)
• 14 February, Valentine’s Day
• 17 February, Lunar New Year
• 20 February, Love Your Pet Day

March 2026

• Afterpay Day
• Click Frenzy Travel
• 14 March, White Day

April 2026

• 3–6 April, Easter sales
• 22 April, Earth Day

May 2026

• eBay Plus Weekend
• Click Frenzy Mayhem
• 10 May, Mother’s Day (US, AUS, NZ)

June 2026

• End of Financial Year Sales
• Winter Solstice
• 8 June, Men’s Health Week

Explore the next big sales in Australia in 2025 and tips for success

See popular products sold in key sale events, tips from eCommerce professionals and ways to boost delivery experience in our eCommerce Sale Event Calendar (PDF 3.3MB).