Take the guesswork out of promotional mail

With customer insights and mapping features at your fingertips, you'll identify your target audiences and locate them with precision.

Free access to prized customers insights

Use valuable psychographic and behavioural data to get to know your target audience. Not just where they are, but who they are. And what makes them tick.

Helix Personas®

Target customers by lifestyle, attitudes, behaviours and values, using consumer segments by Roy Morgan Research.

Select from 56 Helix Personas® to locate and view target customers while mapping your campaign.

Consumer behaviours

Pinpoint your target audience based on their specific buying habits, with Activities and Interests data — also by Roy Morgan Research.

Find out who regularly reads their promotional mail, for starters.

Census demographics

Cast the net a little wider by targeting customers based on their age, gender or household income range.

It’s all captured in the latest ABS Census data.

Pinpoint your customers on the map

Increase effectiveness by specifying exactly where your mail should be delivered. Target suburbs, postcodes and electorates. Even a single postal round.

With our flexible and easy-to-use mapping features, you can:

  • Drop a pin and nominate a radius
  • Draw a custom boundary
  • Use a reference layer (e.g. postcode, suburb, electoral boundaries)
  • Upload your own location shapefile

Then choose from our reliable bulk mail options

Manage cost versus coverage, using our great-value mail services. Go for the cost-effective delivery of Unaddressed Mail, or target right down to 400 households with Acquisition Mail.

Manage multiple stores or locations

Customise your Campaign Targeter account to meet the needs of your business. It's simple enough to use, and smart enough to scale.

With a single account, you can:

  • Create sub-accounts for each store or location
  • Manage multiple users and access privileges
  • Collaborate with your mail house or media agency

Take the guided tour

Watch a short video to see our Campaign Targeter tool in action.

Need help? Get in touch.

To contact our customer service team, email us at ctsupport@auspost.com.au.

For more information, check the Campaign Targeter Terms & Conditions.