Take the guesswork out of promotional mail
Free access to prized customers insights
Target customers by lifestyle, attitudes, behaviours and values, using consumer segments by Roy Morgan Research.
Select from 56 Helix Personas® to locate and view target customers while mapping your campaign.
Pinpoint your target audience based on their specific buying habits, with Activities and Interests data — also by Roy Morgan Research.
Find out who regularly reads their promotional mail, for starters.
Cast the net a little wider by targeting customers based on their age, gender or household income range.
It’s all captured in the latest ABS Census data.
Pinpoint your customers on the map
With our flexible and easy-to-use mapping features, you can:
- Drop a pin and nominate a radius
- Draw a custom boundary
- Use a reference layer (e.g. postcode, suburb, electoral boundaries)
- Upload your own location shapefile