The value of trust in a fake news era

Can channel choice overcome the challenge of misinformation? A recent IPAA event in Western Australia explored ways to create effective, trusted public campaigns. And as the recent winner of IPAA Victoria’s Leadership in the Public Sector Awards shows, smart communication strategies can effect change – and ensure government programs succeed.

Key points

  • A IPAA WA event in March explored the importance of credibility and trust in government communications.
  • Working with trusted partners to share physical assets and channels can help confer authority and credibility on senders.
  • To help build trust, communicate clearly and often across many different channels – including those with higher degrees of trust, such as mail.