Virtual styling: How Australian fashion brand Cue is digitising its retail experience
With US research indicating consumers likely to keep their new online shopping behaviours, retailers are taking their customer experience to the next level – bringing a personal touch to eCommerce. Shane Lenton, CIO of Australian fashion brand Cue, shares how its new virtual styling service is driving up conversion rates and order values.
Help protect your business from transaction fraud
How people pay for goods and services has changed since the start of the COVID-19 pandemic. An increase in digital transactions – including online payments to more frequent contactless touch and go payments – can open up new fraud opportunities. Is your business ready to handle these potential issues?
Aussie pride in Australian made: Why more Aussies are buying local
Australians are shopping online more than ever. But research shows most Aussies are choosing to shop local, spending more on locally made products. We explain the rise of the Shop Local trend.
How to attract and retain new online shoppers
Online shopping habits changed when COVID-19 restrictions forced store closures. To attract and retain this new audience, businesses will need to address traditional online shopping barriers.
From first click to last mile: the shift to omnichannel logistics
When COVID-19 shut Australian stores, drove consumers online and disrupted supply chains, Australian retailers were quickly forced to rethink fulfilment. Now, they are reviewing store and online operation investments as we move into recovery.
How Australian businesses are navigating COVID-19 changes
Businesses of all sizes are looking for ways to survive COVID-19 while learning to serve customers differently. In the process, they’re also finding creative ways to help support Australia through the pandemic.
Online shopping helps keep Australians connected
The global pandemic has triggered a massive growth in online shopping as Australians turned to online retailers during self-isolation.
Six ways businesses can get their parcels moving quickly during COVID-19
With the online shopping boom during self-isolation came the massive volume of parcels through our network. As we continue improving our daily operations, here's how organisations can help us get their parcels moving quickly.
4 ways small online retailers prepare for peak sales season
When it comes to preparing for a spike in sales volumes, beauty brand frank body starts planning early, with a focus on: inventory, fulfilment, warehousing and delivery.
What online retailers should consider when offering fast delivery
The more Australians shop online, the harder retailers have to work to stay ahead. Offering next business day delivery is one of the many ways they’re using to try to win and keep customers.
Sustainability in eCommerce: How Australian businesses are doing their part
Consumers are increasingly conscious of how their online shopping habits impact the environment and are starting to seek out retailers with sustainable business practices. Here’s how Australian businesses are leading the charge.
5 tips to creating a winning Black Friday sales strategy
Mega sales events like Black Friday and Cyber Monday now surpass Christmas as the peak shopping period. Here’s how your business can ride this trend to boost pre-Christmas sales.
What online retailers should consider when offering fast delivery
The more Australians shop online, the harder retailers have to work to stay ahead. Offering next business day delivery is one of the many ways they’re using to try to win and keep customers.
Will these be game changers for online retail in 2020?
From the rise of buy-now pay-later platforms to the emergence of contextual commerce, here’s what could change the face of online retail in 2020 and beyond.
Australia’s online shopping growth: how retailers are keeping up
Three Australian online retailers share advice and strategies for keeping up with the growth in online shopping.
6 online shopping trends shaping our eCommerce industry
Six online shopping trends to help businesses capture and keep customers’ loyalty and attention, and stay ahead of the competition.
5 technology trends to watch in eCommerce
Technology is shaping the way we shop and changing the game for retailers. Here’s how leading retailers are embracing the latest technology to meet the needs of the modern-day shopper.
How a good returns policy can grow your bottom line
During peak sales season, it’s important to make sure your business is ready to manage a potential upswing in parcel returns – and that you make the return process as easy as possible for your customers.
The rise of micro-influencer marketing
Influencer marketing has always been measured by the size of your followers and reach, but new research shows micro-influencers are a more cost-effective and authentic way to grow small businesses.
How to make payments and manage orders
Once you’ve taken the plunge and decided to set up your own online shop, it makes sense to be able to accept…
Unboxing: your secret marketing weapon
Nothing sparks excitement and anticipation quite like a gift. Grasping the contours of a package fuels our curiosity. What could it be? The sentiment explains…
5 Instagram tips to help boost your online business
Instagram is steadily morphing from a photo-sharing social platform into a sophisticated digital shopping mall. Here’s how Australian businesses can ride on this transition.
How to style clothing for sale
When you’re selling online, first impressions count. With so many competing online sellers in the clothing and accessory space, it’s important to know how to make your photography stand out. With a little planning, this can be a simple process. Chelsea Thomas from I Heart Bargains shares some tips to help you get started…
Simple steps to great photography
There are many simple steps you can take to put yourself ahead of the game with styling and photographing your products. With a little practice, you can learn how to take your homewares styling to the next level so that your photos are perfect for your social media audience…
The risks associated with running an eCommerce business
The internet has opened up tremendous opportunities for business operators to expand their business...
Stuck on stock? Tips for inventory management
As the silly season comes to an end, many small business owners turn their attention to the peak sales period. But how do you determine the right level of…
How to start your business blog
Adding a blog to your small business website is a great way to kick some business goals. You’ll boost SEO as each new post is added to your site and your website is re-indexed accordingly...
Choose the right CMS to keep your customers clicking
Your online presence is the digital version of your shopfront, so rushing into building or buying a website, especially if you’re setting up an online store, without carefully…
Keeping data safe in the cloud
Huge numbers of businesses are tapping into the benefits of cloud computing, including lower cost and more speed and flexibility, but it also carries the risk of a privacy breach or the loss of data...
Tips to help your online business sell more
The goal of every eCommerce retailer is to consistently grow the bottom line. But is your online store working hard enough at driving sales? Here’s what you need to know to maximise its full potential.
7 tips for better Search Engine Optimisation
Google and other internet search engines are constantly updating the way they deliver searches and businesses need to keep up to date on Search Engine Optimisation to ensure customers can easily find what they’re offering…
Protecting your intellectual property as a business owner
If you’re a small business owner, the digital space really opens up opportunities to market and promote your brand. Chances are you have your own website and…
4 easy digital payment tools for small businesses
Whether you’re running a busy hair salon, independent book store or fashion boutique, having multiple payment options available to customers helps to…
Mobile video for your business is easier than you think
Not so long ago, most small businesses restricted local marketing activity to a White Pages listing and an ad in the…
Using virtual reality in your small business marketing
Virtual reality is an exciting way for businesses to show off their products and services and is also affordable for small and medium businesses…
Frequently asked questions about FAQ pages
Your FAQ page can free up staff from answering repetitive questions, help with customer service and even win more customers for your business…
Grand Designs: How to build an online store that sells
It doesn’t matter what kind of business you’re in, to create a successful online store you need to pay attention to the specific needs of the people who will be browsing your site.
'Tis the season for a creative Instagram campaign
Instagram isn’t just an expansive repository of selfies and brunch pics — it’s an endlessly updating catalogue of desires, trends, inspirations and…
How to handle customer complaints during busy seasons
Customer service is a major priority for any small business, but when the holiday season rolls around it’s arguably more important than ever…
How to use Local Area Marketing
If you own a small business with a digital presence, which you’ve also set up to attract local trade, you need to let any potential…
Temporary staffing to help through those busy periods
It kind of comes with the territory for small business owners to at times be overworked and understaffed. Running a business is no nine-to-five…
Why business owners need to become great storytellers
For many people, the story of their business journey is closely linked to milestones in their personal lives. Here are a few tips on how you can start telling the story of your small business, and…
10 ways to provide a great customer experience online
Building a successful business is about more than just having a great product. When you’re selling online, reassure your customers by creating a great customer shopping…
How businesses can prepare for Christmas
Behind all the festive cheer, the Christmas season is the busiest time of year for ecommerce. Make the most of the sales peak with strategies to prepare your business…
Avoid losing your sales momentum after Christmas
For most small businesses, Christmas is the biggest sales season of the year, but it can be even bigger still if you take advantage of the post-Christmas period as well…
7 steps to styling your product for Christmas
If you have a small retail business with an online presence, whether you know it or not, you’re part of the ever-growing eCommerce world. And like all retail businesses, on and…
Help make Christmas a breeze for your customers
The phenomenon of unboxing is testament to the thrill of opening a beautifully wrapped parcel. It’s a thrill millions enjoy vicariously…
Tips & tricks for sending during the festive season
The lead up to Christmas is typically one of the busiest times of the year for any business. Whether you’re selling children’s toys, womenswear…
From last chance saloon to digital speakeasy: the story of Vinomofo
Meet the online wine business that has half a million members in Australia, New Zealand, Singapore, the United States and China.