Direct mail can help you connect with customers

In an age of information overload, mail has a unique role to play in the modern communications mix, as a highly effective way to reach current and prospective customers.

We commissioned Accenture to produce a research report, Mail's Role in the Digital Age, which shows that mail can help you build your brand and improve customer engagement.

That's because...

Mail cuts through

81% of consumers read their mail immediately, compared to 63% for email. With superior cut-through and memorability, mail is a great way for you to reach out and hold your customers’ attention.

Mail creates a connection

Companies that take the time to send mail can make customers feel valued. Mail gets your brand in the hands of your customers, engaging all 5 senses: sight, sound, smell, touch and taste, to create an emotional connection.

Mail builds trust

Mail is preferred for important information, and deemed more trustworthy than emails. Help gain an advantage over your competition by using mail to reinforce your trusted status.

Mail is personalised

You can personalise your message to make it more appealing. For example: including the recipient's closest store location.

Mail is targeted

You can target specific audiences within your local market with tailored messages for greater impact.

Mail is measurable

You can track the response rate, effectiveness and the return on investment (ROI) of your direct mail campaigns.

Download Mail's Role in the Digital Age, a report we commissioned with Accenture, to learn more.

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