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Stay ahead of the holiday rush

Connecting in meaningful ways with customers, colleagues and employees is more important than ever this year. Traditional gestures may be more appreciated after a year of social distancing, but with our delivery network experiencing enormous eCommerce volumes it’s also important to plan ahead. No matter what you’re sending this year, here’s some ideas to make sure it’s well received.

Key points

  • Consider ways to create more tangible, personal connections with customers after a disruptive year
  • Send gifts, cards and letters as soon as possible, and before our send-by dates
  • Consider sending important/sensitive documents through our Domestic letter with tracking service.

Many businesses use the festive season as an opportunity to reach out and thank those who've supported them throughout the year. At the same time, business communications don’t pause during summer breaks.

And at the end of this extraordinary year, a genuine and personal touch could be really appreciated – especially if you’ve only seen customers and employees virtually over the past nine months, or if your business had to temporarily pause.

Whether it’s a letter to reach out and reconnect with customers, a thank-you card or gift to show appreciation for their support, or business-as-usual communications, Australia Post has strengthened its network to make sure your messages are received during this busy period.

Delivering a personal touch for the holidays

Yut Film and Video Director, Michael McArthur, had been thinking about what he could do to reconnect with customers, following a disruptive year for his corporate video production agency.

“Because we hadn’t seen many of our clients face to face for many months, I decided it would be a great idea to send a Christmas mail-out with our client gifts,” says McArthur. “A lot of marketing these days is done via social media and other digital channels, so the idea of posting something physical in the mail really appealed to us.”

Research backs Michael’s thinking. In a January 2020 study of over 2,000 Australian consumers, commissioned by Australia Post and conducted independently by Accenture, 39% of respondents said receiving items in the mail makes them feel valued by a company.

Michael and the Yut team wanted to make sure their message stood out when connecting with clients this year. Having seen a promotion for customisable Australia Post stamps on social media, he decided to create a stamp using the Yut logo and a behind-the-scenes production shot.

“It was immediately obvious it will help make our gifts stand out,” says McArthur. “There’s nothing nicer than receiving an unexpected gift in the mail, and when it has our own stamp on it, it’s more than likely to raise interest and reinforce our branding.”

Scaling Australia Post’s network for peak demand

Although eCommerce parcel deliveries put pressure on Australia Post’s parcel delivery network in peak periods, we make sure we can still deliver personal, business and essential services letters – such as bank statements, bills, health records and invoices – as usual.

We've also scaled our network this year, with extra vehicles, staff and dedicated air freighters – to deliver our customers’ letters and parcels as efficiently as possible.

Peace of mind

While you can rely on Australia Post to deliver your personal, business and essential service communications, you also have the option of using our Domestic letter with tracking service. This can be useful for valuable or important mail – such as sending gift vouchers to clients or suppliers to thank them for their support.

Our Domestic letter with tracking service enables senders to track their letters and know when they’ve reached their final destination. With online tracking and delivery notifications via email and SMS, this service may provide peace of mind that that your letters are safely on their way and have been received.2

‘Tis the Season to be Early

We’re working hard to deliver your letters and parcels as safely and quickly as possible, but delivery for Christmas will take longer this year, as we manage the impacts of COVID-19 and deliver more parcels than ever before.

Sending as early as you can, and by the following dates, means your letters and parcels will have the best chance of arriving in time for Christmas. We’ll still deliver items sent after these dates as quickly as possible, but it may be difficult to get them to their destinations by Christmas Eve.

Circumstances can change rapidly, so these dates may be subject to change.

Sending within Australia

  • Send Parcel Post items by 12 December
  • Send Express Post items by 19 December
  • See our website for letter delivery timeframes. Our Consumer Priority Letter service is temporarily suspended with Business Bulk priority still available

Visit our Coronavirus: Domestic updates page for the latest advice on domestic deliveries.

Sending internationally

  • Send to USA, Canada, UK, and Europe by 16 November - although this date has passed we’ll still deliver as quickly as possible
  • Send to most of Asia by 23 November
  • Send to New Zealand by 27 November

Note also that time in customs is not included in our delivery time estimate and is outside of Australia Post’s control. Visit our Coronavirus: International updates page for more information.

In this year of uncertainty, a little extra planning can make a big difference to how you connect with your customers, colleagues and staff. And it’s not too late to recognise how important they are to your business. A New Year’s greeting to welcome in 2021 could be just as appreciated, and Australia Post is here to help you reach the people who matter most this summer season.

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This article is provided for general information purposes only and is not intended to be advice specific to your business needs.

1 Mail’s Role in the Digital Age, 2020, Accenture, n=2000

2 The single use, prepaid envelope includes tracking through the Australia Post network. The envelope has a unique identification number. The number of tracking scans will vary depending on how (and where) the envelope is lodged, processed and delivered. The envelope will receive a tracking scan on lodgement, if lodged over the counter at any Post Office with electronic point of sale, a scan at a processing facility, if processed via automated mail processing equipment, and a scan on delivery, where a tracking scan can be captured.