Video: We open on a quick crash zoom montage. We see the Emma Kate Co team packaging an order, sticking on a label and express post tape. The shots are all close up motion shots of hands, parcels and associated actions. A title appears that reads, ‘Learn about perfect packaging’.
Video: Emma and Kerry are at the Emma Kate & Co warehouse, surrounded by products and boxes. They are laughing as they pack planners together.
Emma: Nailed it. You just made it better.
Title: Packaging to keep your parcels moving
Video: Emma, the founder of Emma Kate Co, speaks to camera with Kerry from Australia Post. Their names and titles appear on screen: ‘Emma Kate Codrington, Founder, Emma Kate Co’ and ‘Kerry Lambert, Customer Success, Australia Post’.
Emma: Customer experience for us at Emma Kate Co is really important, so we bring attention to detail and our love for design right through to our packaging.
Video: We cut to a montage inside the Emma Kate Co warehouse, where employees are packing orders. We see close ups of the product, boxes, and labels. The screen is split, on the left we see the Emma Kate Co orders being packed. On the right, we see Emma’s tips animated as text on screen.
Emma: Making sure that our product arrives safely is paramount. So our custom boxes specifically fit the shape and size of our product, meaning that it's nice and snug and safe inside the parcel. All of our boxes are matte laminated and non-reflective packaging.
Video: We see Kerry talking to the camera, with Emma by her side. We cut between some shots of the warehouse orders stacking up.
Kerry: Because if you use glossy packaging, it doesn't move through our machines as efficiently and may slip. For our Australia Post customers, please ensure you don't overload your parcels or your satchels because it could crease the labels.
Title: Getting your labelling right
Video: We cut to a montage of employees on computers generating labels, printing them on a label printer, and placing them on parcels. The screen is split, on the left we see the Emma Kate Co orders being packed. On the right, we see Emma’s tips animated as text on screen.
Emma: Labels need to be easily read by Australia Post machines and to get it right, we make sure that the customer details are all correct on the labels, and we also use smart barcodes. We stay stocked up with labels and ink and we regularly service our printers and we always print on white paper with black ink.
Video: We see Kerry talking to the camera, with Emma by her side.
Kerry: For other Australia Post customers, you may use a format template or a label printing service.
Video: Employees continue to put the final labels, tape and touches on their parcels.
Emma: And we don't stick labels on corners, edges and seams of packages.
Video: We cut back to Emma and Kerry, talking to camera.
Kerry: These tips are great because if the labels are wrinkled or torn, obstructed, maybe unclearly printed, it could lead to delays, especially if the barcode can't be read by any of our machines.
Video: We close on a crash zoom montage of a parcel being picked up by Australia Post. The final shot shows a delivery driver from Australia Post exit with the parcel. A title appears that reads, ‘To learn more, visit auspost.com.au/peak” and we see the Australia Post logo.