Key eCommerce insights

Online shopping growth in January was 44.3 per cent YOY.

New South Wales maintained 34% of all online purchases and grew the fastest of all states.

Both Queensland and Western Australia increased their share of total online purchases – the only states to do so from December to January.

New market updates

Stay updated on Australia's online shopping growth and trends

How to plan ahead of big online sales events

In preparation for an even longer lead up to Christmas this year and potentially higher sales volumes than ever seen before, hear how beauty brand frank body gets the planning process started early.

6 online shopping trends shaping Australia’s eCommerce industry

With 73% of households now shopping online, developing a long-term eCommerce strategy is essential. These six key trends will help shape and nail that strategy.

Australia's online shopping growth: how retailers are keeping up

Three Australian online retailers share how they're managing their operations to keep pace with the growth in online shopping and rising customer expectations.

Read previous reports

eCommerce update January 2021

Online was a critical channel for Australian shoppers this festive season. Over 5.6 million households shopped online during the month of December. More than 1.7 million households made 4 or more online purchases.

eCommerce update December 2020

November 2020 was Australia’s largest ever online shopping month, with Black Friday, Cyber Monday and Click Frenzy driving record volumes. Over 30% of shoppers made online purchases more than once a week on average.

eCommerce update November 2020

eCommerce continues to boom across metro and regional areas – and sales are ramping up towards Christmas. October retail events generated strong interest, especially among younger demographics. New online shopping records are again expected, thanks largely to Black Friday and Cyber Monday.

eCommerce update October 2020

In this month's update, we look at eCommerce purchases made in Victoria in comparison with those made nationally and in other parts of Australia.

Looking ahead, Christmas 2020 is set to break all online shopping records, with predictions surpassing anything we've seen.

eCommerce update September 2020

New data reveals August 2020 was the biggest month in Australian online shopping history. The September eCommerce update discusses the ongoing rise in online purchases, and how Victoria continues to lead the way in eCommerce growth.

eCommerce update August 2020

eCommerce continues to grow as the pandemic continues, and is up over 73% year-on-year.

Read more about recent industry growth, as well as the record highs in online purchases since restrictions were reimposed in Victoria.

Inside Australian Online Shopping report 2020

2020 has been a year like no other for eCommerce, with online sales reaching record highs in Australia. Our latest market update explores the impact of COVID-19 on the industry so far this year, and the key trends from 2019.

Record shopping over Easter

Sales peaked at 135% YOY over Easter, making the holiday weekend our biggest period in online shopping history. Read more about recent industry growth.

Huge spending spike anticipated

Black Friday and Cyber Monday contributed to big sales peaks leading up to Christmas in 2019. This year, even more growth is expected, so prepare your business now.

FY19 eCommerce Market Update

Discover what online shopping trends we saw in the first half of 2019 and how you can prepare for the biggest shopping events of the year.

Inside Australian Online Shopping report 2019

Find out what’s driving Australian eCommerce trends and identify growth opportunities to help boost your business success.

The Black Friday effect

Find out how sales events, like Black Friday and Cyber Monday, are changing the eCommerce landscape.

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