Key insights from the 2020 eCommerce update
August 2020 was the biggest month in Australian online shopping history.
The top 5 online shopping locations nationally in August, were in Victoria.
Between March and August over 8.1 million households shopped online - an increase of 16 per cent on the same time last year.
New market updates
More and more Australian’s are turning to online shopping. With the pandemic now past the six month mark, new data reveals August 2020 was the biggest month in Australian online shopping history.
The number of online purchases for the month were up 8.9 per cent when compared to the 2019 pre-Christmas peak and 5.8 per cent higher than April 2020 - the previous largest period.
Read how Victoria continues to lead the way with online shopping growth - up 170 per cent year-on-year, compared to a growth rate of 85 per cent across the country.
Stay updated on Australia's online shopping growth and trends
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eCommerce update August 2020
eCommerce continues to grow as the pandemic continues, and is up over 73% year-on-year.
Read more about recent industry growth, as well as the record highs in online purchases since restrictions were reimposed in Victoria.
Inside Australian Online Shopping report 2020
2020 has been a year like no other for eCommerce, with online sales reaching record highs in Australia. Our latest market update explores the impact of COVID-19 on the industry so far this year, and the key trends from 2019.
Record shopping over Easter
Sales peaked at 135% YOY over Easter, making the holiday weekend our biggest period in online shopping history. Read more about recent industry growth.
Huge spending spike anticipated
Black Friday and Cyber Monday contributed to big sales peaks leading up to Christmas in 2019. This year, even more growth is expected, so prepare your business now.
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Inside Australian Online Shopping report 2019
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