August eCommerce insights

Online spend accounted for $52.1 billion, or 16.3% of total retail spend around the country in the 2020-21 financial year.1

Household participation reached its highest peak in 2021 with 5.6 million households buying something online in July – that’s higher than the record-breaking numbers we saw in November 2020!2

YOY growth

26.9% YOY for the 12 months to 31 July 20212

NSW eCommerce

Online purchases in NSW grew 36.5% YOY in July 20212

Sustainability-savvy shoppers

One in four online shoppers selected a brand due to ethics and sustainability practices3

Download August 2021 report (PDF 4.7MB)

2020 in review

Australian eCommerce reached an all-time high in 2020, as the pandemic changed consumer behaviour and drove phenomenal growth in online shopping.

Our Inside Australian Online Shopping 2021 report explores the trends that led to 82% of households shopping online and 57% year-on-year growth2 in online purchases. Delve into the data and learnings to strengthen your business and take advantage of future.

Find out more

The future of eCommerce is bright

The events of 2020 had a profound effect on consumer behaviour and possibly their future expectations. Explore how retailers are responding to soaring eCommerce take-up in Australia.

How Super Retail Group improved customer experience

Ethan Orsini, General Manager Omni Fulfilment at Super Retail Group, shares how the surge in online shopping increased the need to own the full customer experience.

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How Cue took customer connection online

Cue Clothing’s CIO, Shane Lenton, shares how COVID drove the creation of an online experience that mirrors the personal connection of in-store styling.

Read more

eBay’s perspective on what COVID-19 means for the future of retail

Tim MacKinnon shares eBay's insights into the changing needs of the nation through the goods they were purchasing in 2020.

Read more

How Mary Maker created a crafting movement

When lockdown forced Mary Maker Studio to temporarily close its studio-based workshops, Brydie Stewart focused on growing her online community.

Read more

Previous reports

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1 Online Physical Goods Index (produced by Quantum), June 2021

2 Insights based on the extrapolation of 2019, 2020 and 2021 parcels data recorded by the Australia Post Group, unless otherwise stated. A full description of the methodology is available in Australia Post’s 2021 Inside Australian Online Shopping report or can be viewed on our website.

3 Reason for buying sustainably, n=512 respondents who made a sustainably-related purchasing decision, 2021