Key insights from the 2019 eCommerce report

Over 73% of households are buying online.

39% of shoppers reported hearing about sales events by direct email marketing, proving it to be the most effective marketing channel.

Next-day deliveries have grown 31.7% year-on-year (YOY), and more than 62% of these are fashion related.

Black Friday / Cyber Monday is the biggest week for eCommerce purchases in Australia, up 28.7% YOY.

Download the FY19 eCommerce Market Update

Growth in online spending continued into 2019 and now sits at 10.5% of total retail spend.
 
Discover what online shopping trends we saw in the first half of 2019 and how you can prepare for the biggest shopping events of the year.

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