Creating connections that matter: How Australians want to hear from brands
For this research, more than 9,000 Australian consumers were canvassed for their views on advertising and the effectiveness of various communication channels.
Research reports: multi-channel marketing
Public Services sector insights
This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving government organisations.
Banking & Finance industry insights
This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving financial institutions.
Utilities industry insights
This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving utility providers.
Telecommunication industry insights
This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving telecommunications providers.
Superannuation industry insights
This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving superannuation funds.
Insurance industry insights
This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving insurance providers.
Charity sector insights
This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving charitable organisations.
Retail sector insights
This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving retail organisations.
Optimising the advertising mix for services
How do different advertising channels interplay to influence consumer decisions? Our research into financial services, superannuation and utilities reveals it's surprisingly simple.
Optimising the advertising mix for charities
How do different advertising channels interplay to influence consumer donation decisions? This independent research into the charity sector reveals a surprisingly simple answer.
