Research reports: multi-channel marketing

Creating connections that matter: How Australians want to hear from brands

17 August 2017

For this research, more than 9,000 Australian consumers were canvassed for their views on advertising and the effectiveness of various communication channels.

Public Services sector insights

17 August 2017

This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving government organisations.

Banking & Finance industry insights

17 August 2017

This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving financial institutions.

Utilities industry insights

17 August 2017

This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving utility providers.

Telecommunication industry insights

17 August 2017

This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving telecommunications providers.

Superannuation industry insights

17 August 2017

This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving superannuation funds.

Insurance industry insights

17 August 2017

This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving insurance providers.