16 March 2017
How do different advertising channels interplay to influence consumer donation decisions? This independent research into the charity sector reveals a surprisingly simple answer.
The research, commissioned by Australia Post and conducted by the ACRS at Monash Business School, surveyed over 3,000 consumers and reveals findings that may help you improve your marketing ROI.
In the report:
- Which channels are most influential in an optimal advertising mix for charities
- How to tailor an advertising mix for different target audience segments
- The most effective single channel for charity marketers on a lean budget
- Has social advertising really cut through for charities?
