How Booktopia adapted to record book sales
COVID-19 triggered a surge in online shopping no one could plan for, and book sales have been no exception. Booktopia’s Wayne Baskin explains how they’ve managed Christmas-level sales volumes every day for over six months – and how a strong partnership ensures they’ll be ready for the next surge.
Video: A Booktopia van is parked outside the Booktopia offices at Lidcombe Business Park.
Seated, a slim bearded man is interviewed beside bookcases laden with books.
Text: Wayne Baskin, Deputy CEO & CTO, Booktopia.
The Australia Post logo sits in the bottom right-hand corner of the screen.
Audio: Wayne: When the pandemic hit Australia, Booktopia's sales went through the roof. It was quite instant, shipping out maximum, you know, over 30,000 units a day out of our distribution centre.
Video: Books sit on shelves. A male worker collects a book. Crates move along a conveyor belt. Male workers scan and sort books.
Wayne is interviewed.
Audio: Wayne: In the beginning, people were buying kids books, trying to entertain the kids, keep them busy at home. And very short after that was the cooking books. Everyone was bored at home.
Video: Wayne is interviewed. Books in a shelf include one entitled 'Zen Mamas'. A male worker takes books from a box.
Audio: Wayne: From there, people started thinking, "Well, I've cooked too much, "I've eaten too much, now I need my fitness books." And one of the big things we saw looking back was pregnancy books became a big thing.
Video: Books sit in shelves. Crates are lined up. An Australia Post van leaves a facility. Australia Post parcel boxes are stacked. A forklift reverses loaded with cages. A worker attaches an 'Express Post' sticker to a parcel.
Wayne is interviewed.
Audio: Wayne: The thing that matters most to our business is our customers. Australia Post have supported our business through the pandemic by just really being truly transparent. So for us, you know, that honesty, that constant communication, continuing to deliver our goods, and that's really helped our business.
Video: An Australia Post van drives along a coastal dirt track. A postie descends to a beach stand. He delivers an Express Post parcel to the male recipient.
Audio: Wayne: We have customers all over Australia, and no-one else can get to all those customers like Australia Post can.
Video: A forklift operator loads cages into a truck. A uniform shirt is marked 'Australia Post' and 'StarTrack'. An Australia Post van moves along an urban street.
Text: Delivering for Business. Delivering for Australia.
The Australia Post logo appears on a red screen above the URL: auspost.com.au/business
Audio: Female voiceover: Whatever you never thought you'd be doing, Australia Post is here to help. Delivering for Business. Delivering for Australia. Australia Post.
- Booktopia’s book sales have surged during the coronavirus lockdown.
- Dealing with peak volumes daily with COVID-safe operations is now the ‘new normal’.
- Adjusting processes and close communication with partners is vital.