10 on-trend Aussie swimwear brands

With some of the world’s best beaches, it makes sense for Australia to have some of the best swimwear brands. Meet 10 independent Aussie labels on the pulse of the hottest fashion trends.

1. Bondi Bather

This label was created by a group of Bondi locals inspired by that notorious strip of Sydney sand. They’ve even coined their very own “Australian cut” style; a take on the infamous Brazilian. Designed and made in Australia for the Australian sun, each piece has a 50+ UV rating.

2. Zulu & Zephyr

This Australian lifestyle brand has established a cult following for its swimwear line. The boutique label is known for releasing collections in tran-seasonal colours and in a variety of shapes, cuts, styles and sizes. Pick your favourite colour and get it in every style, or flaunt your favourite style in every fabulous colour!

3. VDM the Label

New on the scene is VDM, a label that’s eco-friendly and sustainability conscious. Made with regenerated nylon, and resistant to chlorine and sun creams, their classic styles should last you summer after summer.

4. Baku Australia

Run by a Sydney-based brother and sister duo, Baku is one of Australia’s most successful swimwear brands. Stocked in over 450 stores worldwide, the Australian-made apparel is known all over the world for its bold patterns and bright colours.

5. Mara Swim

This label is all about being sun smart and stylish. The unique range - including long-sleeve one-pieces and swim pants - has been featured on runways all over the country. They’re also proud supporters of the Melanoma Institute Australia, donating $1 from every sale to the cause.

6. Burrows and Co

Inspired by and designed for Australia’s coastline, this label prides itself on ethically producing high-quality, eco-friendly bikinis. They also create a beautiful range of beach-wear and poolside apparel for throwing over your bathers.

7. Jaymes Swimwear

Each Jaymes piece is hand-made in Australia with only a limited number of each item available (talk about on-trend). The designer bathers are made in creative patterns and diverse styles to cater to women of all shapes and sizes. Once they’re sold out, they’re gone for good, so you’ve got to be quick.

8. Bond-Eye

Flattering styles in countless colours, often created with textured fabric. These pieces are effortlessly classic. Their signature piece - The Linda - is a homage to Linda Kozlowski’s head-turning one-piece in Crocodile Dundee (1986).

9. The Fold Swim

Frustrated by a gap in the Australian market, two Melbourne designers came together to create The Fold; a range of functional, supportive, stylish and flattering swimwear specifically for larger cup-sizes. Their online experience is also dedicated to “praising curves”, and all of their styles are sold as separates.

10. Cantik swimwear

Designed in Melbourne and ethically made in Bali, this label finds the perfect balance between vintage styles and contemporary fashion. Their most popular style? The Byron; an 80s inspired one-piece in all your favourite 2019 colours.

Where to go for ... bathers on a budget


Target’s collection of women’s swimwear has an inclusive range of sizes and starts from just $12.

Cotton On

Mix and match your favourite styles (and sizes) with Cotton On’s range of separates, some sale styles start at just $1.


Shop dozens of your favourite brands in one place. Their ever-changing clearance section is bound to have some bargains.

The Iconic

Home to many local and international brands, The Iconic lets you shop by shape. Easily explore your favourite style from all of their labels while conveniently sorting the price from low-to-high…


With a great range (now up to a size 20) of separates in trendy block colours and patterns, you can now mix and match your tops and bottoms to your heart’s content.

Where to go for ... old faithfuls


One of Australia’s largest and most iconic swimwear brands, Seafolly has an inclusive range of swimsuits and beach clothing.

Rip Curl

Founded in Torquay in 1969, Rip Curl is an Australian favourite for swimwear, surfwear and all your beach necessities.


Also born out of Torquay (now based in California), Roxy is another Australian favourite for swimwear, wetsuits, cover-ups and rash vests.


For serious swimmers to poolside loungers, Speedo has an extensive range of women’s swimwear and sportswear to suit everyone.


Jets luxury swimwear is renowned for its quality and “is dedicated to making all women feel confident and look fabulous”.

Where to go for ... all of the options

Swimwear Galore

“For every body”, shop online or visit one of their seven enormous stores in Victoria to find the perfect bathers.

Sunburn swimwear

Stocking both Australian and international labels, Sunburn swimwear caters to all budgets and has a variety of options up to an F cup.

David Jones

The swimwear, bikinis and resort wear section of David Jones online houses over 1000 results! (Tip: filter by your size or your price range to help narrow down the options).


One of Australia’s leading retailers in the surf and lifestyle sector, Osmosis has not only your swimwear sorted, but your entire summer wardrobe.


Since its humble beginnings in 2008, SurfStitch has grown to feature over 600 brands from around the world – plus they’re notorious for their generous sales and gifts with purchase.

Already have a dozen bikinis in your cart?

Keep track of all your online shopping in one place with the Australia Post app.

Image credit: Sisters Kirsty and Naomi are behind the luxurious swimwear label - Mara Swim Australia. Image from https://maraswim.com.au/pages/about