Consumers are in control – with more choice of when, where and how they buy online, have it delivered, and returned.

Discover our top 5 Australian eCommerce observations and insights for FY17/18, based on an analysis of goods purchased online and delivered by Australia Post – and on results drawn from Australia Post consumer survey.

1. Online shopping revenue has grown to 8.9% of traditional Retail (FY18)

Australia Post modelled estimates from deliveries & surveys, Quantium online physical goods index, and publicly available data.

Online shopping in Australia now accounts for approximately $24 billion, up $2.7 billion from December 2017.

Tasmania showed strongest growth in number of online transactions YOY; up 25.8% followed by Queensland 24.3% and Victoria 23%.

Key takeout

With online shopping growth exceeding retail; future opportunities in eCommerce are being driven by customer expectation for convenience, access and choice.

Is providing a multi-channel customer experience part of your business plan?

Online transaction growth in FY18:

State Percentage growth
NT 15.6%
QLD 24.3%
SA 22.3%
TAS 25.8%
VIC 23%
WA 17.8%
National 21.9%

2. Online shoppers are buying more often