Consumers are in control – with more choice of when, where and how they buy online, have it delivered, and returned.
Discover our top 5 Australian eCommerce observations and insights for FY17/18, based on an analysis of goods purchased online and delivered by Australia Post – and on results drawn from Australia Post consumer survey.
1. Online shopping revenue has grown to 8.9% of traditional Retail (FY18)
Australia Post modelled estimates from deliveries & surveys, Quantium online physical goods index, and publicly available data.
Online shopping in Australia now accounts for approximately $24 billion, up $2.7 billion from December 2017.
Tasmania showed strongest growth in number of online transactions YOY; up 25.8% followed by Queensland 24.3% and Victoria 23%.
With online shopping growth exceeding retail; future opportunities in eCommerce are being driven by customer expectation for convenience, access and choice.
Is providing a multi-channel customer experience part of your business plan?
Online transaction growth in FY18:
2. Online shoppers are buying more often
Spend isn’t the only thing increasing when it comes to online shopping. Consumers are also buying more often.
For those aged 18+, the frequency of online shopping has increased from 1.89 parcels delivered per financial year, to 2.3.
More frequent purchasing makes it even more important to get the experience right.
Research and insights can assist in keeping you informed of new and emerging categories.
Targeting and re-targeting is vital for success in online retailing.
In a store or shopping centre (-37.1%)
At a café or restaurant (-25.5%)
While at work (-8.1%)
Time and location play a key role in the success of a promotion.