Chic Little Abode: home décor to swoon over

If you’re an avid fan of Instagram, chances are you probably follow a handful of small businesses with very stylish-looking accounts. One such account is Chic Little Abode, a business run by Queensland mum-of-three Cammy Peters.

At first, Cammy simply enjoyed creating stylised imagery. Being a stay-at-home mum with small children meant that she could dedicate her nights to building and curating her Insta feed. However, it didn’t take long for her to realise that there was a business opportunity waiting to be launched.

“I’d been styling for small businesses for some time and mentioned to one of them that I would love to start up a website and sell products. She offered me her products for wholesale and so did other businesses,” Cammy says.

The first products available for sale were candles and wall prints. A close friend suggested Cammy research selling her own products and pouring her own candles. Again, this was a very easy transition seeing Chic Little Abode already had an audience that liked to browse and shop direct from her Instagram page.

“Instagram has been huge for me,” Cammy says. “It’s a free platform for getting your name and products out there; I wouldn’t be where I am today without it. Facebook has been a great platform too but not as successful as Instagram.”

With a little bit of help from Cammy’s aunty, her website was built, and she says this was “integral to ensuring orders were being processed quickly and seamlessly.”

The typography prints and hand poured candles were popular from the early stages, but like all small businesses over time, Chic Little Abode needed a refresh: a new product to wow Instagram audiences with. This was when Cammy’s tradie husband Todd started to experiment with pallet designs.

“Todd is a builder by trade and very handy with his hands, quite a perfectionist. I had this idea of the pallet designs, I knew they would work,” she says.

The pallets are designed and handmade from scratch in their home garage and come in a variety of colours, shapes and sizes. They’ve also been tried and tested to withstand placing hot dishes on, straight from the oven.

It’s not uncommon for husband and wife duos to form a working relationship, especially when the orders start flowing in. Cammy and Todd are both big supporters of utilising Australia Post to send orders domestically.

“A MyPost Business account is so user friendly, especially when juggling three kids while running a business. You simply book online, enter all your information, pay, and print off the address labels. Then I hand over the parcels at the post office and it’s done. No measuring and weighing and then paying; it’s all done through my account beforehand.”

Cammy said having the three kids in tow is never an issue because she does all the leg work at home and online. The post office visit is purely a ‘drop and run scenario’ which is perfect for all small businesses, short on time.

“My local post office stocks the perfect size packaging, right for my parcels, and this alone is a massive help,” Cammy says.

Chic Little Abode is continuing to grow its product offering, now venturing into office and desk products and their new most sought after item - bath caddies.

“The dream is for me and Todd to build up our business so that he is able to step away from his building trade and we can work from home together, raising our three kids.”

That’s a pretty special dream to work towards.