Building a beautiful brand: bellabox

Every month, people across Australia look forward to the arrival of a small blue box in the mail. Inside lies a collection of samples and treats from international beauty and grooming brands—it’s all about experimenting with something new.

This try-before-you-buy approach has changed the way Australians discover beauty products. For an affordable monthly subscription and free delivery, your monthly Bellabox is customised to your personal style and tastes—so, if you’re a redhead who has a thing for glitter eyeshadow, they’ve got your back. Or, if you’re a bloke, there’s the quarterly Bellobox and also a monthly Bellababy for little ones and gift subscriptions if you know someone who’s a fan of using the newest lotions and potions.

The monthly lucky dip could include all manner of hair, make up, fragrance, nail or skin products to slather on. Should you get hooked on one of the samples, Bellabox sells many of the more popular products on the site, which is also rich in tips and tricks for the Bellabox community, with editorial content, curated lists and advice from experts.

Based in Melbourne, Bellabox is a sister act. Founded in 2011 by the Hamilton sisters, twins Sarah and Emily (who telecommutes from her base in Singapore), the pair keep in constant contact by Skype and email managing 30-strong team across both countries. Bellabox partners with more than 400 of the world’s leading beauty and grooming brands to deliver the latest and greatest releases to their subscribers.