Giving new meaning to street style

It’s one thing to create fashion for the streets, but Homie also helps the people living on them.

Who’s this? Homie

What’s it all about? It’s a fashion brand of tees, hoodies, caps and beanies where all profits go towards improving the life of people experiencing homelessness. training and job opportunities for people experiencing homelessness.

Anything else we should know?  Lots. Homie doesn’t just direct money to homelessness, their Melbourne store is used to train people in retail Once a month the brand hosts a ‘VIP shopping day’ where up to 30 customers experiencing homelessness get a feed, haircut, grooming, clothes and connections to community and support groups. It’s all about treating people with dignity and creating job opportunities and pathways to a better life.

So how did it all come to be?  Mates Marcus, Nick and Robbie got to chatting with people living on the streets of Melbourne began sharing their stories via a dedicated Facebook page and before too long the whole idea snowballed. With a successful crowd funding effort, the label and store was born.


  1. It’s a label for the streets (literally)
  2. Cool, affordable gear
  3. You get clothes, someone gains dignity
  4. They give more than money: they give opportunity
  5. Because you want to do good in the world