How Steph Pase Planners improves the delivery experience
More than ‘just another mummy blog’, Steph Pase has built a fast-growing eCommerce empire around her love of organisation and belief in empowering women. She shares how Australia Post helped her scale up order fulfilment to meet insatiable demand here and overseas for Steph Pase Planners – with 300% growth in 2020.
Video: A stylish blonde woman sits on a wicker sofa. Text: "Steph Pase, Steph Pase Planners." Planners with pale covers, gold spirals and embossed gold writing are displayed on a table. Steph packs some in a box.
Audio: Steph: In 2016, I started my blog when my first daughter, Harper, was born. I really wanted to connect with other parents and talk about all things organisation and just tips to how to make your family routines run better. I always wanted a planner that had absolutely everything. So I worked with a designer, we got it manufactured, and in my first launch I sold 10,000.
Video: On a laptop, Steph uses an Australia Post website. In a warehouse, an Australia Post driver collects parcels. Steph wraps a planner in pink paper. She helps the driver carry parcels out to a van.
Audio: Steph: When I first started my business, I was with another carrier, but there were so many problems that arose and we had no customer service or support. So I jumped on with eParcel. Now we know the local Australia Post team by name and they come by twice a day. Before eParcel, I used to get up at 3am and I had to print out labels one by one. Now that would take another whole full-time staff member just to keep up with the hundreds of orders that we get.
Video: White text on a red screen changes from, "Delivering for Business," to, "Delivering for Australia." The Australia Post logo appears above "auspost.com.au/business".
Audio: Voiceover: Saving time on sending - it's another way we're delivering for Australia at Australia Post.
- Steph Pase started her blog as a new mum, and now has over 200,000 followers on Instagram.
- She channelled her love of organisation into an empowering life planner, and quickly exceeded initial sales targets.
- In 2020, Australia Post and eParcel helped Steph’s growing team ship over 23,000 planners around the world.