How TABOO delivers real impact with MyPost Business
Eloise Hall and Isobel Marshall started their social enterprise TABOO with a big idea – to help overcome period poverty – and zero eCommerce experience. Learn how they’re tapping into Australia’s $400 million sanitary product market with MyPost Business, and putting their postage savings towards positive causes.1
Video: A blonde woman sits on a brown couch. Text: "Isobel Marshall, TABOO." Wearing a khaki shirt and white jeans, Isobel poses against a pink background. A young brunette wearing a black off-the-shoulder top poses against the pink background.
Audio: Isobel: Eloise and I were in Year 12 when we discovered that periods affect women around the world in pretty drastic ways - young girls dropping out of school to stopping women from being able to work.
Video: Holding a laptop, Isobel watches Eloise place pink and white TABOO boxes on a shelf. They hold boxes toward the camera. Boxes fill the shelves.
Audio: Isobel: We gathered our community together to raise the funds we needed to purchase our first batch of product, and we ended up raising over $56,000. We sell our products online, as well as through retailers around South Australia.
Video: They use the MyPost Business website. Eloise sticks a label on a parcel. An Australia Post driver arrives at the business, then loads parcels in her van.
Audio: Isobel: Australia Post integrates very seamlessly with our website. It helps to create labels from the orders. AusPost then comes to pick up those orders. MyPost Business has made it really easy to save, which directly translates to more profit that we can dedicate to our mission.
Video: White text on a red screen changes from "Delivering for Business," to, "Delivering for Australia." Underneath, text reads, "Savings are based on how many qualifying parcels you send over specific periods. To learn more and for terms and conditions, visit auspost.com.au/mypost-business." The words "MyPost Business" sit to the right of a magnifying glass logo. The Australia Post logo appears above.
Audio: Voiceover: Saving on sending - it's another way we're delivering for Australia at Australia Post.
- Social enterprise TABOO is on a crusade to fight period poverty.
- Its subscription model delivers organic and environmentally sustainable pads and tampons every month – with proceeds going to programs that provide safe menstrual hygiene products and education.
- Using MyPost Business has helped the young founders save on sending to get their social eCommerce enterprise off the ground.1