The delivery difference: Winning at Vogue Online Shopping Night

Vogue Online Shopping Night is a virtual runway where eCommerce businesses showcase their best deals to fashion enthusiasts.

It's a high-profile opportunity to attract customers and boost sales, from promotions to a delivery experience that will delight new and longtime customers alike.

What is Vogue Online Shopping Night (VOSN)?

Vogue Online Shopping Night is a special sale event, where retailers offer exclusive deals to fashion-interested shoppers.

VOSN features a curated selection of fashion, beauty, jewellery, homewares and lifestyle brands, making it a popular event for shoppers looking for deals on luxury and designer items.

The event is promoted by famed fashion magazine Vogue and its partners, generating a lot of buzz and excitement among shoppers.

When is Vogue Online Shopping Night 2024?

Vogue hosts a 36-hour sale event twice a year in April and September, with dates announced close to the sales.

How can you take part in Vogue Online Shopping Night?

If you’re interested in taking part in Vogue Online Shopping Night, you can get in contact with Vogue when their event page goes live.

8 tips to maximise your VOSN sales strategy

Vogue Online Shopping Night presents a unique opportunity to showcase your brand and attract customers with enticing offers. Here are some tips to help your eCommerce business make the most of this opportunity.

Make sure your brand and products are a good fit. To get a sense of whether your brand is a good fit for this exclusive event, take a look at the brands that featured in past events.

Create an exclusive offer. Create exclusive discounts, deals, or bundles specifically for VOSN. Make these offers attractive and limited-time to create a sense of urgency.

Explore collaborative opportunities. Consider collaborating with fashion influencers to promote your VOSN offers. Their endorsement can help to increase your brand’s visibility and credibility.

Activate your existing customers. Use email campaigns to promote your exclusive offers to your existing customer base.

Personalise your promotions. Try segmenting your email list and leveraging social media promotions to target different customers with personalised offers.

Consider how to make your advertising engaging. Consider ways to build excitement, including sneak peaks, countdowns and behind the scenes content to help generate interest.

Optimise your online shop. Make sure your website is optimised for increased traffic ahead of VOSN, with fast loading times, easy navigation, clearly highlighted sales offers on the homepage and up to date product pages.

Increase customer service efforts. Make sure you’re ready to support more customers through their shopping journey: consider how you’ll respond quickly to enquiries, offer live chat support and provided personalised recommendations.

Delivery insights for fashion shoppers, to help you delight your customers

Fashion customers have unique needs and delivery preferences. This is your chance to stand out from the crowd by giving customers the delivery experience they expect from eCommerce businesses in the fashion and lifestyle category.

Here are the insights you need to impress them this Vogue Online Shopping Night.

Fashion customers want their parcels faster than other customers. They need speed – like Next Day delivery options – and rate this as an important part of the delivery experience. And the better the delivery experience, the more likely your customers are to buy from you again.

Free delivery is appealing, even if they have to spend more to get it. 81%¹  of shoppers say free delivery over a certain spending threshold is important to them. With this and the need for speed in mind, consider tailoring the shopping cart so customers can elect to pay a flat fee for a ‘speed upgrade’ – or meet a higher minimum-spend threshold. It’s all about putting customers in control by offering more choice at checkout.

Customers have a better experience when they select a Collection Point. When customers have the option to select an alternate delivery location, such as a 24/7 Parcel Locker, their satisfaction with the delivery experience goes up.

They want a simple, cheap returns process. In Australia, most online shoppers perceive returns to be too much effort and 66% say the cost of returns is their top barrier to online shopping². There’s a great opportunity for fashion brands to make it easier for customers to return unwanted items.