Effectiveness of mail and email

Effectiveness of mail and email

Research reports: effectiveness of mail & email

Better Connections: Attitudes towards product sampling

This quarter's report looks at people's attitudes to receiving product samples. It also considers how product samples affect purchasing behaviour and which samples are the most sought after.

Better Connections: Mail engages young and old

This quarter's report looks at people's attitudes to personally addressed and unaddressed mail. It also considers which industries sent the most mail and what readership levels these communications achieved.

Better Connections: What makes Australians stay with or switch providers?

This quarter's report looks at why Australians stay with or switch providers, including how effective loyalty / rewards programs are.

Better Connections: Mail continues to deliver

This quarter's report examines people's attitudes to personally addressed and unaddressed mail. It also examines which industries sent the most mail and what readership levels these communications achieved.

Better Connections: How letterbox advertising engages and drives purchasing behaviour

This quarter's report examines how effective letterbox advertising is in engaging consumers and driving sales for advertisers. It also covers which industries send the most letterbox advertising and which ones achieve the highest readership levels.

Better Connections: Less clutter, more engagement

This quarter's report looks at how much personally addressed and unaddressed mail participants receive and read. It also examines the responses to mail and email from specific industry sectors, and the types of information received.

Better Connections: How Australians want to hear from government

This quarter's report looks at how Australian's want to receive government and other official communications. It also reveals how they would like to take part in the next census or a referendum.

Better Connections: Australian attitudes to mail and email

This quarter's report looks at Australian attitudes towards mail and email, including readership of mail and preferences for receiving different types of messages.

August 2013 Consumer Survey Mail Findings

Each quarter, 1,000 Australians are surveyed online regarding their attitudes towards mail. This quarter's report focuses on consumer preferences of transactional communications.

January 2013 Consumer Survey Mail Findings

Each quarter, 1,000 Australians are surveyed online regarding their attitudes towards mail, including what mail they receive, what they open and read, and their preferred channels for receiving various messages.