Research reports: effectiveness of mail & email

July 2012 Consumer Survey Mail Findings

17 August 2017

Each quarter, 1,000 Australians are surveyed online regarding their attitudes towards mail, including what mail they receive, what they open and read, and their preferred channels for receiving various messages.

May 2013 Consumer Survey Mail Findings

17 August 2017

Each quarter, 1,000 Australians are surveyed online regarding their attitudes towards mail, including what mail they receive, what they open and read, and their preferred channels for receiving various messages.

January 2013 Consumer Survey Mail Findings

17 August 2017

Each quarter, 1,000 Australians are surveyed online regarding their attitudes towards mail, including what mail they receive, what they open and read, and their preferred channels for receiving various messages.

August 2013 Consumer Survey Mail Findings

17 August 2017

Each quarter, 1,000 Australians are surveyed online regarding their attitudes towards mail. This quarter's report focuses on consumer preferences of transactional communications.

Better Connections: Australian attitudes to mail and email

17 August 2017

This quarter's report looks at Australian attitudes towards mail and email, including readership of mail and preferences for receiving different types of messages.

Better Connections: How Australians want to hear from government

17 August 2017

This quarter's report looks at how Australian's want to receive government and other official communications. It also reveals how they would like to take part in the next census or a referendum.

Better Connections: Less clutter, more engagement

17 August 2017

This quarter's report looks at how much personally addressed and unaddressed mail participants receive and read. It also examines the responses to mail and email from specific industry sectors, and the types of information received.

Better Connections: How letterbox advertising engages and drives purchasing behaviour

17 August 2017

This quarter's report examines how effective letterbox advertising is in engaging consumers and driving sales for advertisers. It also covers which industries send the most letterbox advertising and which ones achieve the highest readership levels.

Better Connections: Mail continues to deliver

17 August 2017

This quarter's report examines people's attitudes to personally addressed and unaddressed mail. It also examines which industries sent the most mail and what readership levels these communications achieved.

Better Connections: What mak