Multi-channel marketing

Multi-channel marketing

Research reports: multi-channel marketing

Optimising the advertising mix for services

How do different advertising channels interplay to influence consumer decisions? Our research into financial services, superannuation and utilities reveals it's surprisingly simple.

Retail sector insights

This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving retail organisations.

Charity sector insights

This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving charitable organisations.

Insurance industry insights

This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving insurance providers.

Superannuation industry insights

This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving superannuation funds.

Telecommunication industry insights

This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving telecommunications providers.

Utilities industry insights

This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving utility providers.

Banking & Finance industry insights

This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving financial institutions.

Public Services sector insights

This report explores consumer responses from the 'Creating connections that matter' survey which are specific to scenarios involving government organisations.

Creating connections that matter: How Australians want to hear from brands

For this research, more than 9,000 Australian consumers were canvassed for their views on advertising and the effectiveness of various communication channels.