Research reports

Research reports

Multi-channel marketing

Make informed multi-marketing decisions: find out how Australians view advertising and discover which communication channels they rate as most effective.

Effectiveness of media channels

Find out how consumers and marketers view the effectiveness of advertising across different channels.

Effectiveness of mail and email

Each quarter, 2,000 Australians are surveyed about their attitudes towards mail and email. Learn about the mail they receive, open and read as well as their preferred channels for receiving messages.

Effectiveness of custom magazines

Learn about Australians' attitudes toward custom magazines (magazines published by companies for their customers or members).