Our Delivering for Australia campaign is live

Australians have always been proud of where they live – and new research shows just how strong that connection really is.

Almost two-thirds of Aussies say they identify more with their postcode than their city, state or even the nation. From neighbours and local parks to everyday interactions, it’s clear that community plays a huge role in how we see ourselves.

At Australia Post, that insight inspired our latest brand campaign – celebrating the 2,655 postcodes that make up Australia. With thousands of individual executions, the campaign showcases the people, places and connections that bring local communities to life.

A huge thank you to the many people and teams across Australia Post who contributed to bringing this campaign to life, alongside an incredible group of partners. Developed with Droga5 ANZ (part of Accenture Song) and supported by our agency village - BRX, Keep Left, Thinkerbell and Wavemaker - we’ve created a campaign that reaches all 2,655 postcodes nationwide.

As the organisation that connects every postcode across the country, we’re proud to play a role in strengthening those local ties – wherever Australians call home.

I couldn't be more proud of this campaign and what it says about our wonderful brand, country and communities. Well done everyone.