10 June 2026
What is Customer Lifetime Value (CLV)?
Learn how to calculate, measure, track and improve the lifetime value of a customer using a simple formula to power the performance of your business.
Learn more about supply chains and how Australia Post can help improve yours.
Read transcript
Video: The Australia Post logo sits at the top of a red screen. A brunette woman sits under the text, "eCommerce Jargon Busters: Supply Chain."
Audio: Woman: Supply chain. Not too sure what it is, but I'm pretty sure we broke it during COVID.
Video: The woman reads from a card that has an Australia Post logo on the back. Later, the text she's reading is typed onto a red background.
Audio: Woman: A supply chain is the steps involved in creating and sending a product. There are lots of ways to improve supply chain management, including greater sustainability, resilience, and cost efficiency.
Video: The woman nods.
Audio: Woman: Yep, makes sense now.
Video: Before a red background a microphone hovers over a stool. An Australia Post card lies on the stool. Text reads, “eCommerce Jargon Busters. [Jah-gawn bust-uhz] noun + plural noun.” The Australia Post logo appears just above the stool.
What is a supply chain?
A supply chain is the term used to describe the steps involved in creating and sending a product. The supply chain starts with sourcing raw materials (procurement) and ends when the product is received by the customer (fulfilment).
How important is it to build a resilient supply chain?
A number of factors, from world events to local stock issues, can interrupt the flow of a supply chain. This can cause delays or other pressures to your business. Finding ways to make the supply chain more resilient is vital for every business.
How does the supply chain affect your customers?
Every step in your supply chain has the opportunity to affect the customer experience.
From the raw materials you source to a quick and reliable delivery – and everything in between – your customers are affected by the quality, cost, speed, sustainability and resilience of each step in your supply chain.
How can you improve your supply chain management?
There are always opportunities to improve your supply chain, whether it’s making it more sustainable, cost efficient or resilient. can help you identify and make improvements.
MyPost Business is here to help with your deliveries
From automating label creation to booking parcel pickups, MyPost Business is designed to help eCommerce businesses save time and money.
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