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Find and target the right customers

Use customer insights, mapping tools and self-service campaign management to get your communications into the right letterboxes on time and on budget.

Simply register to get started for free.

Benefits that help you build smarter direct mail campaigns

Pinpoint customers on the map

With our flexible and easy-to-use mapping features, you can:

  • Drop a pin and nominate a radius
  • Draw a custom boundary
  • Use a reference layer (e.g. postcode, suburb, electoral boundaries)
  • Upload your own location shapefile

Manage multiple stores or locations

Customise your Campaign Targeter account to meet the needs of your business to:

  • Create sub-accounts for each store or location
  • Manage multiple users and access privileges
  • Collaborate with your mail house or media agency

Deliver your campaign the way you want

Choose from our reliable bulk mail services to: 

Discover who your customers are and what matters

Helix Personas®

Target customers by lifestyle, attitudes, behaviours and values, using consumer segments by Roy Morgan Research.

 

Select from 56 Helix Personas® to locate and view target customers while mapping your campaign.

Consumer behaviours

Pinpoint your target audience based on their specific buying habits, with Activities and Interests data — also by Roy Morgan Research.

 

Find out who regularly reads their promotional mail, for starters.

Census demographics

Cast the net a little wider by targeting customers based on their age, gender or household income range.

 

It’s all captured in the latest ABS Census data.

How to create a campaign

1. Plan

Set your campaign details and preferences, and nominate who’ll be working on it.

2. Map

Use location options and/or customer insights to start planning your campaign.

3. Finalise

Review your campaign summary, including cost estimates, delivery areas and address counts. Refine things further or download your campaign summary report and booking files.

4. Book

Using the downloaded files, book your Unaddressed Mail lodgement using UM Online or email the files to the UM Booking Team.

Alternatively, download the addresses to send with bulk addressed mail.

Learn the basics with guides

Explore user guides that help you get started quickly and use Campaign Targeter with confidence.

What is Campaign Targeter?

Download quick reference guide (PDF 542kB)

Registering your account

Download quick reference guide (PDF 368kB)

Logging in and finding your way around

Download quick reference guide (PDF 463kB)

Configuring your account

Download quick reference guide (PDF 203kB)

Creating a customer sub-account

Download quick reference guide (PDF 354kB)

Inviting users and assigning access

Download quick reference guide (PDF 414kB)

Assigning mail houses or agencies

Download quick reference guide (PDF 333kB)

Managing multiple locations

Download quick reference guide (PDF 196kB)

Introduction to mapping

Download quick reference guide (PDF 1.4MB)

Creating a basic campaign

Download quick reference guide (PDF 413kB)

Delivering to specific boundaries

Download quick reference guide (PDF 379kB)

Mapping catchments: Pin and radius

Download quick reference guide (PDF 332kB)

Mapping catchments: Draw a custom boundary

Download quick reference guide (PDF 339kB)

Mapping catchments: Use a reference layer

Download quick reference guide (PDF 723kB)

Mapping catchments: Use a Shapefile

Download quick reference guide (PDF 847kB)

Introducing customer insights

Download quick reference guide (PDF 882kB)

Delivering with customer insights

Download quick reference guide (PDF 390kB)

Frequently asked questions

Get in touch.

To contact our customer service team, email us at ctsupport@auspost.com.au.

For more information, view the Campaign Targeter Terms & Conditions (PDF 185kB).