Find and target the right customers
Use customer insights, mapping tools and self-service campaign management to get your communications into the right letterboxes on time and on budget.
Simply register to get started for free.
Benefits that help you build smarter direct mail campaigns
Pinpoint customers on the map
With our flexible and easy-to-use mapping features, you can:
- Drop a pin and nominate a radius
- Draw a custom boundary
- Use a reference layer (e.g. postcode, suburb, electoral boundaries)
- Upload your own location shapefile
Manage multiple stores or locations
Customise your Campaign Targeter account to meet the needs of your business to:
- Create sub-accounts for each store or location
- Manage multiple users and access privileges
- Collaborate with your mail house or media agency
Deliver your campaign the way you want
Choose from our reliable bulk mail services to:
- Reach more households with Unaddressed Mail
- Target as few as 400 households with Addressed Mail
- Manage cost and coverage to suit your objectives
Discover who your customers are and what matters
Helix Personas®
Target customers by lifestyle, attitudes, behaviours and values, using consumer segments by Roy Morgan Research.
Select from 56 Helix Personas® to locate and view target customers while mapping your campaign.
Consumer behaviours
Pinpoint your target audience based on their specific buying habits, with Activities and Interests data — also by Roy Morgan Research.
Find out who regularly reads their promotional mail, for starters.
Census demographics
Cast the net a little wider by targeting customers based on their age, gender or household income range.
It’s all captured in the latest ABS Census data.
How to create a campaign
1. Plan
Set your campaign details and preferences, and nominate who’ll be working on it.
2. Map
Use location options and/or customer insights to start planning your campaign.
3. Finalise
Review your campaign summary, including cost estimates, delivery areas and address counts. Refine things further or download your campaign summary report and booking files.
4. Book
Using the downloaded files, book your Unaddressed Mail lodgement using UM Online or email the files to the UM Booking Team.
Alternatively, download the addresses to send with bulk addressed mail.
Learn the basics with guides
Explore user guides that help you get started quickly and use Campaign Targeter with confidence.
What is Campaign Targeter?
Download quick reference guide (PDF 542kB)
Registering your account
Download quick reference guide (PDF 368kB)
Logging in and finding your way around
Download quick reference guide (PDF 463kB)
Configuring your account
Download quick reference guide (PDF 203kB)
Creating a customer sub-account
Download quick reference guide (PDF 354kB)
Inviting users and assigning access
Download quick reference guide (PDF 414kB)
Assigning mail houses or agencies
Download quick reference guide (PDF 333kB)
Managing multiple locations
Introduction to mapping
Download quick reference guide (PDF 1.4MB)
Creating a basic campaign
Download quick reference guide (PDF 413kB)
Delivering to specific boundaries
Download quick reference guide (PDF 379kB)
Mapping catchments: Pin and radius
Download quick reference guide (PDF 332kB)
Mapping catchments: Draw a custom boundary
Download quick reference guide (PDF 339kB)
Mapping catchments: Use a reference layer
Download quick reference guide (PDF 723kB)
Mapping catchments: Use a Shapefile
Introducing customer insights
Download quick reference guide (PDF 882kB)
Delivering with customer insights
Frequently asked questions
Get in touch.
To contact our customer service team, email us at ctsupport@auspost.com.au.
For more information, view the Campaign Targeter Terms & Conditions (PDF 185kB).