10 June 2026
What is Customer Lifetime Value (CLV)?
Learn how to calculate, measure, track and improve the lifetime value of a customer using a simple formula to power the performance of your business.
An eCommerce platform is the software used to create an online shop. Here’s what you need to know about choosing the best eCommerce platform for your business.
Read transcript
Video: The Australia Post logo sits at the top of a red screen. A brunette woman sits under the text, "eCommerce Jargon Busters: CX." She waggles her head, then rolls her eyes upwards.
Audio: Woman: CX is when you're texting at night and you think to yourself, "Do you want to see ex?" or, "Don't you want to see ex?"
Video: The woman reads from a card that has an Australia Post logo on the back. Later, the text she's reading is typed onto a red background.
Audio: Woman: The customer experience, or CX, is all the interactions a customer has with your business, from your website to your store. Every interaction is an opportunity to create a positive experience for the customer.
Video: The woman gestures with her hand and nods.
Audio: Woman: Customer experience is super important, especially for a business like mine.
Video: Before a red background a microphone hovers over a stool. An Australia Post card lies on the stool. Text reads, “eCommerce Jargon Busters. [Jah-gawn bust-uhz] noun + plural noun.”
The Australia Post logo appears just above the stool.
What is an eCommerce platform?
An eCommerce platform is the software you can use to build an online shop.
What eCommerce platforms are there to choose from?
There are many eCommerce platforms you might like to consider for an online shop. Some of the most popular eCommerce platforms include Shopify, BigCommerce, Squarespace, Wix, WooCommerce, Magento and Square Online.
What is the best eCommerce platform?
There is no one-size-fits-all answer to what is the best eCommerce platform.
Each eCommerce platform offers a range of features. You may find that some are more suited than others to the size of your business, budget, your industry, other systems you use, or the ways you want to sell.
How to choose an eCommerce platform
How to choose an eCommerce platform that’s right for your online business? There are a few things to look at first, including:
- Is the cost of the eCommerce platform within your budget?
- Does it offer security for your business and your customers?
- Do the templates, layouts and customisations available suit what you’re selling?
- Can the eCommerce platform grow with your business?
- How well does the platform link with your social media channels?
- Can the platform integrate with other systems you use? For example, you may choose to use a platform that’s one of our eCommerce partners for simpler shipping and label printing.
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