Knobby makes delivery choice easy with Shopify Plus

When Knobby switched-on Australia Post collection points at checkout, the goal wasn’t a new feature. It was simple: give customers more choice. Australia Post Collection Points are available to all Shopify Plus merchants, with a quick and simple setup.  For Knobby, it was a clear win – a simple switch that instantly gave customers more control over how they receive their orders.

Meet Knobby

Knobby is an Australian, family-owned underwear brand known for its monthly subscription service, the Undie Club. Each delivery is a surprise, designed by real artists and sent straight to members’ doors.

Over time, the business has expanded into online retail and physical stores. But the subscription model remains central to how customers engage with the brand.

Why they enabled collection at checkout

Knobby has been on Shopify Plus for several years. When the option to add the free Australia Post collection points, to their checkout, the team saw a clear opportunity.

“We’re putting the decision back into the customer’s hands,” says Knobby Operations Manager Dan Maher.

Two factors stood out:

• Customer demand: Feedback and industry insights showed growing interest in flexible delivery options –reflected in the 48% of Gen Z prefer a collection point when they’re not home.¹
• Everyday convenience: Many customers prefer collecting parcels on their own schedule, especially in apartments or busy work areas.

A simple switch-on

Introducing the ability for customers to choose Parcel Lockers in the checkout was easier than expected. “It was far easier than I expected. The support and documentation were clear. It took us less than half an hour,” says Dan.

For Shopify Plus merchants, getting started is as simple as downloading the Australia Post app from the Shopify App Store and completing a few setup steps. 

There were no complex integrations or custom builds required. Just a quick setup and a single clarification along the way.

What changed

After enabling collection points, Knobby saw a shift in customer behaviour.

Customers who previously chose home delivery began opting for Parcel Locker collection, with an 80% growth YoY between July 2025 and 2026, This was especially noticeable with subscription orders, where convenience and reliability matter month after month. “It shows people value having a choice. They can pick what works best for them,” says Dan.

Why it matters for your business

Delivery expectations continue to grow. Customers want flexibility, convenience and control.

Australia Post is expanding its Parcel Locker network across the country, making it easier for customers to collect parcels when and where it suits them.

For Shopify Plus merchants, offering collection at checkout can help:

• give customers more delivery options
• support different lifestyles and routines
• improve the overall delivery experience.

The Knobby takeaway

Setup is quick and straightforward

There's no additional cost on Shopify Plus

Customers value having more choice

It's an easy way to improve delivery experience