Starting a business but unsure where to start with parcel sending? We spoke with Wesley Berryman, Postal Leader at Burnley Post Shop, about his experience helping start-ups establish good delivery practices. Wesley shares helpful tips and advice as well as some of the common mistakes new businesses can easily avoid.
Something I often see is new businesses using random packaging instead of looking at the most cost-effective packaging for what they’re sending. Nobody starts a business because they love choosing packaging! But a short conversation with us can save you a lot of money. The other common mistake is not charging customers enough when quoting postage fees.
I always recommend new businesses come and talk to us at the Post Office, or to their Account Manager, before they start sending to understand how Australia Post can help them. For example, there’s a MyPost Business platform which can make their sending much easier. There are also bulk packaging discounts and different requirements for sending parcels express or overseas.
This one’s really simple but makes a big difference. Always make sure the parcels are correctly labelled with the customer’s full name, address and, wherever possible, the customer’s mobile number. That way, customers can track their parcel as it moves through our parcel network.
When I notice a customer is bringing in a lot of parcels or making multiple trips a day, it’s a sure sign the business is growing. That’s the time for them to have a discussion with their Account Manager to see how Australia Post can help. For example, they might go onto an eParcel Contract or arrange for parcel pick-ups.
It sounds obvious but give yourself plenty of time to lodge your parcels before the Post Office’s daily collection cut off. Also, parcel tracking details should be shared with your customers from the outset. Giving customers visibility of their parcel delivery improves their experience and reduces calls to your support team.
With smart sending tools and no eligibility criteria, MyPost Business saves you time while your parcels can earn you savings.
Writer and Editor
Ben Maher writes about eCommerce, business growth and logistics for Australian SMBs. His research-informed content has helped merchants improve their customer experience, acquisition and operational efficiencies, with a focus on how technology applications can improve business outcomes. His work draws on B2B industry insights, producing practical guidance for Australian SMBs looking to grow.
