Effectiveness of mail and email

  • Better Connections: Attitudes towards product sampling

    26 October 2015

    This quarter's report looks at people's attitudes to receiving product samples. It also considers how product samples affect purchasing behaviour and which samples are the most sought after.  More

  • Better Connections: Mail engages young and old

    03 August 2015

    This quarter's report looks at people's attitudes to personally addressed and unaddressed mail. It also considers which industries sent the most mail and what readership levels these communications achieved.  More

  • Better Connections: What makes Australians stay with or switch providers?

    07 May 2015

    This quarter's report looks at why Australians stay with or switch providers, including how effective loyalty / rewards programs are. It also investigates which channels people prefer when receiving communications from companies they deal with.   More

  • Better Connections: Mail continues to deliver

    18 February 2015

    This quarter's report examines people's attitudes to personally addressed and unaddressed mail. It also examines which industries sent the most mail and what readership levels these communications achieved.  More

  • Better Connections: How letterbox advertising engages and drives purchasing behaviour

    01 December 2014

    This quarter's report examines how effective letterbox advertising is in engaging consumers and driving sales for advertisers. It also covers which industries send the most letterbox advertising and which ones achieve the highest readership levels.  More

  • Better Connections: Less clutter, more engagement

    31 July 2014

    This quarter's report looks at how much personally addressed and unaddressed mail participants receive and read. It also examines the responses to mail and email from specific industry sectors, and the types of information received.  More

  • Better Connections: How Australians want to hear from government

    30 April 2014

    This quarter's report looks at how Australian's want to receive government and other official communications. It also reveals how they would like to take part in the next census or a referendum.  More

  • Better Connections: Australian attitudes to mail and email

    29 November 2013

    This quarter's report looks at Australian attitudes towards mail and email, including readership of mail and preferences for receiving different types of messages.   More

  • August 2013 Consumer Survey Mail Findings

    31 August 2013

    Each quarter, 1,000 Australians are surveyed online regarding their attitudes towards mail. This quarter's report focuses on consumer preferences of transactional communications.   More

  • May 2013 Consumer Survey Mail Findings

    31 May 2013

    Each quarter, 1,000 Australians are surveyed online regarding their attitudes towards mail, including what mail they receive, what they open and read, and their preferred channels for receiving various messages.  More

  • January 2013 Consumer Survey Mail Findings

    31 January 2013

    Each quarter, 1,000 Australians are surveyed online regarding their attitudes towards mail, including what mail they receive, what they open and read, and their preferred channels for receiving various messages.  More

  • July 2012 Consumer Survey Mail Findings

    31 July 2012

    Each quarter, 1,000 Australians are surveyed online regarding their attitudes towards mail, including what mail they receive, what they open and read, and their preferred channels for receiving various messages.  More

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