Customer cash rebates
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Cash back, refund and bonus payment solutions
Do you currently offer, or are you thinking about offering, a cash rebate scheme? We can take away the hassle and manage it for you with our Cash Rewards service.
- Save time and money by reducing pressure on your internal resources
- Get a customised cash rebate solution to suit the specific needs of your business
- Streamline the fulfilment process with no need for reply-paid envelopes, cheque production and reconciliation processes
- More convenience for your customers with cash redeemed on the spot at any Post Office offering Bank@Post™
- Collect your customers' contact details and develop a customer database
What can Cash Rewards be used for?
- Cash-back promotions for manufacturer and retailer promotions, warranty rewards and online sale promotions
- Payment of government rebates, bonuses and incentives
- Refund claim vouchers
To find out more or get started with Cash Rewards, please contact your Australia Post Account Manager or Mail Marketing Consultant directly.
Don't have an account? Find out about the benefits of becoming an account customer with Australia Post.
Thinking about integrating your cash back rebate scheme as part of a direct mail campaign? Our Cash Rewards service has been specifically designed to integrate seamlessly with our bulk mail delivery services.
How our Cash Rewards program works
How it works
Our Cash Rewards program is driven by unique barcode technology, which:
- prevents duplicate claims
- provide you with an audit trail
Barcodes are printed on redemption vouchers or letters for your customers, which are then used to process claims efficiently.
How to redeem vouchers
Our cash redemption process is simple for both you and your customers:
Step 1. Promotion
Promote your cash rebate scheme to your customers using your channel of choice - e.g. advertising, in-store promotions or direct mail.
Step 2. Issue redemption vouchers
Once your customer has taken the required action (e.g. purchased your product for a cash back offer, or enrolled a child at school for a School Start Bonus), you'll give them a barcoded redemption voucher or letter with instructions on how to redeem the voucher, listing any documents you require them to bring along (e.g. proof of purchase or proof of identity).
Step 3. Customer redemption
When your customer presents their redemption form at the counter of a participating retail outlet, we'll scan the barcode and check their documents. Your customer will then receive their cash and a receipt on the spot.
Step 4. Reconciliation and reporting
We'll store your redemption forms in a central location and provide you with daily consolidated reports that include the date, location, reference number and amount of each redemption transaction.
Cash Rewards case studies
Honda reaps rewards Click to expand Click to collapse
Honda wanted a more efficient way of managing cash back promotions after experiencing problems handling a huge response to a motorcycle cash back incentive.
"Everything was being double-handled and it took us between two and six weeks to get the cheques in the mail" says Honda Finance Manager Christine Pilbeam. "A combination of Australia Post services provided the solution we were looking for."
"Using Post eLetter, we set up a template of a letter from Honda that could be personalised for every customer who qualified for a cash-back", explains Australia Post Account Manager, Joe Hassall.
"Honda simply sent a data file listing the eligible cash back customers and we printed, enveloped and lodged the letter.
We also included a redemption barcode that could be scanned at Post Offices displaying the Bank@Post sign, enabling customers to claim the relevant cash back instantly."
A healthy result for OHSC Worldcare Australia Click to expand Click to collapse
One of Australia's largest providers of health insurance for international students, OSHC Worldcare (a company of Mondial Assistance Group), uses Australia Post to process refunds for thousands of students around the country.
Based in Brisbane, but with members spread throughout Australia, OSHC Worldcare wanted a quick and secure way to process health refund claims. So 4 years ago, the company started using Australia Post's Cash Rewards service to develop a successful solution.
OSHC Worldcare's customer service representatives process refund claims at about 90 educational institutions, issuing a voucher that can be redeemed for cash at any Post Office. OSHC Worldcare can be sure that each claim will be made only once, thanks to each voucher's unique barcode, which also gives an audit trail.
"Using Australia Post to provide a cash refund works incredibly well for us," explains Kathleen Newcombe, Executive National Manager Health, Mondial Assistance. "Administering cash isn't a core competency for us and we didn't want our customer service representatives to be handling large amounts of cash on campus. Outsourcing this function to Australia Post means we have a highly secure, reliable and fast means of providing cash to students."
Students are also impressed with the service. More than 25,000 cash redemption transactions have been made at Post Offices in the past 12 months.
"As more and more students become aware of the convenience and fast turnaround of our refund claims, the take-up rate of our health care cover is growing faster than the international student population," says Newcombe.
Customer participation improves for Breville Click to expand Click to collapse
Breville identified improved customer convenience and reduced administrative work as the benefits of the Cash Rewards service.
"We were happy with the performance of the Cash Rewards service", says Breville Trade Promotions Manager, Katerina Kassabalis. "Customers perceived it to be difficult when redeeming cash backs with traditional methods. Using Australia Post ensured our promotions met sales objectives, as customer participation increased due to the convenience of this method."
School Start Bonus delivered for the Victorian Government Click to expand Click to collapse
In 2006, the State Government in Victoria announced it would provide a $300 School Start Bonus to every parent of a child starting Prep or Year 7 at a government or non-government school. The one-off payment was to help meet the cost of purchasing school and sporting uniforms, school bags, and related equipment. The Department of Education and Early Childhood Development's Corporate Services Division was given the responsibility of organising the payment to approximately 130,000 eligible parents. "It was a huge administrative task to carry out," explains Gail Hart, the group's General Manager.
Administration proves a challenge
The task of issuing the bonus was initially outsourced to a major Australian bank. "We collected the data of eligible parents directly from the schools and passed it on to the bank to issue the cheques and send them out," says Gail. "The main problem with this method was that if the name a parent used when enrolling their child in school wasn't an exact match with the name used on their bank account, then the bank couldn't process the cheque."
In 2007, more than 5,000 cheques were returned due to incorrect data, adding a substantial cost to the project. Each cheque cost $5.50 to cancel and reissue. The other challenge was getting the payments made in time for the start of the school year. The department needed a faster service and one that made the reissuing of the bonus simpler.
The Cash Rewards solution
"As soon as we heard about Australia Post's Cash Rewards service, we knew it was what we were looking for to distribute the 2008 School Start Bonus," says Hart. Cash Rewards enables recipients to present a redemption form, along with proof of identity, at any participating Post Office. Upon validation, cash is paid on the spot and claims are then sent back to the department for its records.
Each school recorded details of eligible parents in a computer system provided by the department, printed the redemption vouchers, and distributed them to parents before the end of the school year. According to Hart, there are many benefits associated with using the Cash Rewards service.
"Because each voucher includes a unique barcode, it is quick and easy to reprint if it contains incorrect details, or is lost or damaged."
The forms can also include multiple bonus payments for eligible families, plus the option of including the names of two parents, providing the flexibility for either one to collect the cash.
"Most of all, it is easy for parents to redeem, as they can collect the money at their leisure. Most towns have a Post Office, but not all have a bank," says Hart.
Cash Rewards delivered results
More than 96 per cent of the 2008 bonuses were redeemed using Cash Rewards, a result that was highly satisfying for the department. "We are very happy with how the Cash Rewards service helped us deliver more than 130,000 bonuses to families around Victoria," says Hart.
Support & FAQs
Need to know more? Find out how we can help with your next cash back campaign, rebate or bonus scheme:
- Call 13 POST (13 7678)
- Contact your Australia Post Account Manager or Mail Marketing consultant
- Email us
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