- July 2021 eCommerce insights (PDF 3.34MB)
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- April 2021 eCommerce insights (PDF 321kB)
- February 2021 eCommerce insights (PDF 264kB)
- January 2021 eCommerce insights (PDF 649kB)
- December 2020 eCommerce insights (PDF 468kB)
- November 2020 eCommerce insights (PDF 466kB)
- October 2020 eCommerce insights (PDF 580kB)
- September 2020 eCommerce insights (PDF 730kB)
- August 2020 eCommerce insights (PDF 975kB)
- May 2020 eCommerce insights (PDF 774kB)
- February 2020 eCommerce insights (PDF 4.4MB)
Key eCommerce insights
Australian online shopping reached an all-time high in 2020, with online purchases growing 57% year-on-year.1 An average of 1 million additional households shopped online every month compared to 2019 – reaching $50.46 billion total spend at the online checkout.2
Online share of retail spend hit 16.3% (excluding cafes, restaurants and takeaway food), outperforming the pre-pandemic predictions of 12-13%.2
The phenomenal rise of online shopping in 2020
Due to lockdowns and social distancing, people had little choice but to do more online. Behaviours changed, from how people shop for everyday goods, to how they pay for them.
April saw the first significant spike in online growth. Food & Liquor items and Home & Garden purchases more than doubled compared to 2019, and were the only categories which saw triple digit growth twice in 2020.
Use the graph below to explore eCommerce performance by state and category.1
eCommerce is maturing in Australia
Online shopping participation in Australia increased significantly in 2020. Around four in five households – that’s 9 million – bought something online at some point in the year.1
Home & Garden retailers saw one of the largest increases in participation, with over 1.6 million households buying from them in August and again in November.
Use the graph below to compare household participation throughout the year by category.1