Key insights from the 2019 eCommerce report

Over 73% of households are buying online.

39% of shoppers reported hearing about sales events by direct email marketing, proving it to be the most effective marketing channel.

Next-day deliveries have grown 31.7% year-on-year (YOY), and more than 62% of these are fashion related.

Black Friday / Cyber Monday is the biggest week for eCommerce purchases in Australia, up 28.7% YOY.

Download the Inside Australian Online Shopping report 2019

eCommerce is now 10% of total retail spend, two years ahead of prediction. 

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