Your eCommerce sales event calendar

Online shopping sale events are now well established in Australia and internationally, with shoppers keen to click up a bargain from their favourite online shops. These big dates include Click Frenzy, Afterpay Day, VOSN, Black Friday, Cyber Monday, Singles Day, plus plenty more emerging online sales.

More consumers than ever are planning to shop these key retail dates in Australia. The 2023 Black Friday and Cyber Monday sales set a record in Aussie online shopping, with 5.2 million households making an online purchase from 20 November to 3 December – an annual increase of almost half a million. Cyber Monday in particular saw huge growth – with a record high 3.5 million parcels received, up 5.1% year on year.¹

With so much online shopping taking place – it pays to be prepared. 

Our eCommerce calendar – updated twice a year – can help you stay on top of the next eCommerce sale and maximise the opportunities for your business. Think of the calendar as a starting point or handy companion for your eCommerce promotional strategy for the next half. 

The calendar includes:

• Dates for all the upcoming eCommerce sale events that  your business can be part of.
• Useful tips to help you plan for retail sales.
• Ideas and suggestions for marketing promotions and to help you build a winning eCommerce sales strategy.
• Resources and tools to grow your business and improve the effectiveness of your eCommerce activities while delivering a great customer experience.
• Insights to give you a competitive edge and help improve your business sustainability.
• Value adds that MyPost Business customers can easily access.