Make your marketing go further with direct mail

When it comes to marketing, direct mail is a highly effective way to reach current and prospective customers.

In fact, consumers have cited direct mail as more effective in influencing purchase decisions than email and tele-marketing plus outdoor, social media and online display advertising.

Whether you want to strengthen your brand or build up your customer base, direct mail could be exactly what your marketing plan needs.

Benefits

  • Tangible - direct mail literally gets in the hands of your audience and can engage all 5 senses: sight, sound, smell, touch and taste
  • Personalised - you can personalise your message to make it more appealing. For example: including the recipient's closest store location
  • Targeted - you can target specific audiences within your local market with tailored messages for greater impact
  • Timely - research shows that 82% of people check their letterbox daily and an additional 11% check their letterbox every two days

  • Measurable - you can track the response rate, effectiveness and the return on investment (ROI) of your direct mail campaigns

How direct mail performs

When it comes to open and read rates, direct mail cuts through. Research indicates that over 99% of people open mail, 60% read it thoroughly and a further 39% scan it for items of interest. What's more, 54% store it for later reference.

Get started

Here you'll find advice on executing your direct mail campaign successfully, including buying address lists and choosing the right mail service.

Need help?

For more information on lodging your mail, contact your local Business Hub or Post Office manager.

Success stories