Transcript
Video Audio

Video

The video opens on our hero dog, 'Ernie' a tiny Jack Russell, sitting innocently at the front gate of his yard. A 'Beware of the Dog' sign is positioned on the gate above his head.

Audio

Wind in the background.

Video

Next shot is of another dog, a French bulldog, chewing on a bone in his front yard.

Audio

Dog chewing noises.

Video

Third shot is another dog, a chocolate Labrador, playing in his front yard with his head in an old boot.

Audio

Dog drooling noises and bird chirping noises in the background.

Video

The fifth shot is of a beautifully manicured blonde poodle with a pink ribbon around her neck. She is relaxing on the floor and then suddenly her head turns direct to camera displaying a very nonchalant expression on her face.

Audio

Sound stops

Video

We are introduced to our postie in this next shot who turns a street corner to face the camera and begins driving down the street doing his rounds from house to house.

Audio

A beep beep sound from the motorbike and suddenly tense and overly dramatic music begins playing creating an atmosphere of suspense.

Video

Our hero dog Ernie begins barking at the gate and runs off.

Audio

Suspenseful music

Video

The chocolate Labrador pulls his head out of the boot and looks up alertly.

Audio

Suspenseful music

Video

The French bulldog stops chewing on his bone and also alertly looks up.

Audio

Suspenseful music

Video

Each dog hears the postie and begins running to get into postition.

Audio

Suspenseful music

Video

The chocolate Labrador begins pulling on a rope which is attached to a tree holding a bucket of water which he is to use as a booby trap for the postie.

Audio

Suspenseful music

Video

We see our postie getting closer to the house.

Audio

Suspenseful music

Video

The French bulldog is now sitting on a bucket next to a plank of wood which has been set-up as a catapult with a bucket of yellow paint on one end, ready to launch at the postie.

Audio

Suspenseful music

Video

Another shot enters screen which shows jumper leads coming out of a car in the driveway set-up as another booby trap, attached to the letterbox. We see our Poodle in the drivers seat with an innocent yet menacing look on her face.

Audio

Suspenseful music

Video

The poodle starts the engine of the car, in doing so, electrifying the mailbox.

Audio

Suspenseful music

Video

Our postie is nearing the first house of the street.

Audio

Suspenseful music

Video

Ernie the hero dog runs quickly to his kennel which is actually the entry to his underground lair.

Audio

Suspenseful music

Video

We see a close shot of Ernie in his private elevator going down to the lair.

Audio

Suspenseful music

Video

We see the back of a large 'evil masterminds' chair facing a stalker wall. The wall is covered in Australia Post news articles of dogs 'taking down psoties', '280 dog related incidents in 2015', calling cards, trophies consisting of postie gloves and torn pieces of their uniform, blueprints and a large picture of the hero postie.

Audio

Suspenseful music

Video

The chair slowly turns around to reveal Ernie the not so innocent looking Jack Russel.

Audio

VO: Don't let your dog become your postie's worst nightmare

Video

End frame: Australia Post and Star Track logos. Super: Protect your postie and your neighborhood by securing your dog.

Audio

Cheeky dog bark

Even the smallest, cutest and most mild-mannered dogs can have strong protective instincts to look after their territory or loved ones.

And this means that any dog can pose a threat or safety concern if they're not secured properly.

We need your help!

Last year alone, 280 of our posties and delivery drivers were injured in dog-related incidents across Australia. That's more than one incident every working day.

We provide dog safety training for our posties to educate them on canine behaviour and help minimise their risk. But we also need your help to keep our posties safe.

Posties don't just need to access your letterbox these days. People are shopping online more and sending a lot more parcels. That means that our posties and delivery contractors often need to enter gates and approach front doors to deliver these parcels.

And if we don't feel confident that we can access your letterbox or front door safely, then we may not be able to deliver your mail.

Why it's a good idea to secure your dog

  • You may think your dog wouldn't hurt anyone. But our posties couldn't possibly know that and might be concerned about approaching an unrestrained dog.
  • We're not just concerned about bites. Excited dogs can cause accidents running and jumping near postie bikes and knocking posties down.
  • If your dog isn't restrained, incidents can even happen even when you're there. Some of the problems we encounter are when we try to deliver your parcel to your door. We've seen dogs lunge at their postie or driver, even when they're at the front door with their owner.
  • Local council rangers across Australia pick up hundreds of lost dogs each year, some never find their way back home.

A broader community issue

It's not just about posties. In 2013-14, more than 2,500 people in Victoria alone attended a hospital due to a dog bite injury.1

Infographic states the following:
Last year 280 posties were injured in dog-related incidents. That's almost one incident per work day. 
Map of Australia shows the following figures for number of injuries in each state:
NSW - 91
Queensland - 76
Victoria - 49
Western Australia - 36
South Australia - 13
Northern Territory - 11
Tasmania - 4

What you can do

Helping to protect your pets, your postie and your neighbourhood is easy.

  • Make sure your dog can't fit any part of its body over, under or through the fence.
  • Secure your dog away from the letterbox or path to the front door if it's outside.
  • Keep your dog away from the front door when you're accepting a parcel delivery. Either have your dog on a lead or put them in another room while you accept your delivery.

Snapshots from our campaign

Transcript
Video Audio

Video

Male parcel delivery driver opening front gate and entering a property.

Audio

(Upbeat music throughout)

Narration: My name is Jishan and I'm a parcel delivery driver.

Video

He walks up to the front door with parcel in his hand and rings the doorbell.

Audio

I like dogs but I'm always careful around them.

Video

The door is opened and we see an excited dog at the screen door.

Audio

I was attacked by the dog of one of my regular customers.

Video

Close-up of the delivery driver talking.

Audio

The customer left the back gate open while I was delivering … the dog came from the backyard and bit on my leg.

Video

Dog barking at a fence. Changes to a shot of a dog running up to a front fence.

Audio

Sometimes kids will let the dog out without their parents knowing, or the back gate is open for the dog to run through.

Video

Dog running out front door.

Audio

Sometimes they even push the door open and can lunge on drivers.

Video

Delivery driver talking. Transitions to busy road with lots of traffic.

Audio

They don't always run for us … It can go onto the road into the traffic.

Video

Shot of a person putting a dog in a room and closing the door. Cuts to delivery driver handing parcel to a customer and signing for parcel.

Audio

So if you have a dog, you can help us by putting it into another room before opening the door. And always locking your back gate.

Video

Close-up of delivery driver talking. Cut to shot of 'beware of dog' sign on a fence. Transitions to delivery driver opening gate and walking onto property. Back to shot of delivery driver talking.

Audio

If you have a fence, and a 'Beware of the dog' sign, and we can't easily see over, we won't open the gate… even if the dog is restrained, because we can't see it.

Video

Exterior shot of a post office then transitions to woman using a parcel locker to retrieve a parcel.

Audio

So when you buy online, think about sending the parcel to a different address, such as your local post office or a parcel locker.

Video

Close-up of delivery driver talking.

Audio

So please help us stay safe by securing your dogs.

Video

Australia Post and StarTrack logos appear. Switches to 'We love delivering' logo.

 

Transcript
Video Audio

Video

Close up shot of a male postie talking.

Audio

(Upbeat music throughout)

Narration: Hi, my name's Stan. I'm a Postie. And I've been with Australia Post for 12 years now.

Video

Postie on motorcycle. He's riding on the footpath toward the camera.

Audio

I've had a few run-ins with dogs...

Video

Staffordshire bull terrier barking at fence. This transitions to close-up of postie talking.

Audio

I've been chased, bit on the back of the heel, and I've also had one lunge over a fence.

Video

Postie on motorcycle riding on footpath. Cuts to shot of dog running up to fence and barking.

Audio

The sound of a motorcycle seems to alarm dogs.

Video

Postie checking for dog as he delivers mail. Then hops back on bike.

Audio

I'm always checking for signs of dogs behind fences and near letterboxes so I don't face any unexpected threats.

Video

We see a 'Beware of the staffordshire bull terrier' sign on a fence. Cuts to a close-up of postie talking.

Audio

A 'beware of dog' sign is definitely a red flag for me and I'm always on high alert.

Video

Postie gets out 'sorry, we can't deliver your mail' card, marks it, and pops it in the mail.

Audio

And if I can't access your letterbox safely, I'm unable to deliver your mail.

Video

Close-up of postie talking. Switch to shot of the dog standing up at the front fence. Transition to shot of the dog running out the front door of the house. We then see the dog at the fence barking.

Audio

We're not just concerned about bites. We're also concerned about excited dogs running and jumping and getting in front of our front wheel and potentially causing an accident.

Video

Close-up of Postie talking.

Audio

There are a few things dog owners can do.

Video

Shot of a secure front fence. Cuts to close-up of a closed gate with 'beware of dog sign' on it.

Audio

One of them is to make sure there's no gaps in the fences. And your front gate is kept shut.

Video

Postie putting mail in a safely positioned letterbox.

Audio

And make sure your letterbox is positioned for safe and easy access.

Video

Postie on motorcycle riding on footpath away from camera.

Audio

Please help us stay safe while we're delivering your mail by securing your dogs.

Video

Australia Post and StarTrack logo appear on white background. Switches to 'We love delivering' logo.

 

Stories from our people

  • [1] Victoria's future in responsible canine guardianship Smarter laws, safer communities. Bruce, B., Griggs, B., Isaacs, M. and Liddicoat, M. July 2015. Note: Data is not available for other states.