The campaign coincided with the national Safe Work Australia Week (24 - 30 October). It was designed to highlight the fact that we can't wrap our posties in bubble wrap, so we're asking for everyone's help to keep both them and other pedestrians safe.

We're asking drivers to slow down, toot your horn and be wary of posties and other footpath users by carefully checking all directions before reversing from their driveways.

Why we need your help

Over the last year alone, there were 128 incidents across Australia where posties were involved in incidents with reversing vehicles. Some posties were seriously hurt in driveway related incidents.

 

 

Download our Direct Mailer (2.24mb), which was distributed to more than 400,000 households in 14 postcodes identified as hot spots for incidents involving reversing cars over the past 12 months.

Keep your postie safe

More than 9,000 posties across the country deliver to some 11.3 million physical addresses each business day. Posties spend most of their working days on the footpath or the road.

Some of the biggest risks that posties face while they deliver your mail are blind driveways, roundabouts and unrestrained dogs. It's not just our posties that face these dangers either. Other people, including children and pedestrians using footpaths and cyclists on roads could be in harm's way too.

We make sure our posties have protective equipment, high visibility flags and clothing to make them easier to spot. They also undergo comprehensive safety training. Above all though, we rely on the entire community to help look after their safety.

Find out how to spot potential hazards around your house. Download an illustrated hazard spot check (120kb).

How you can help:

  • When you reverse from your driveway, back out slowly, toot your horn and carefully check in all directions
  • Keep your bins and piles of leaves away from the footpath
  • Clear any fallen branches or sticks from the footpath
  • Keep kerbside rubbish out of the way and in a tidy pile
  • Keep your dogs secured behind a sturdy fence, or on a leash
  • Leave a note on your letterbox to warn the postie if there's a swooping magpie nearby
  • Prune overhanging vegetation and clear other obstructions to improve visibility
  • Report potholes to your local council
  • Leave a warning note on your letterbox if you have a slippery path
  • Put rakes and other tools and toys away when you've finished using them
  • Sweep loose dirt and gravel away, especially around your letterbox

Transcript
Video Audio

Video

In this film we see shots of our Australia Post postman navigating the dangers of the job - wrapped in a bubble wrap suit.

Audio

Only audio throughout is a backing track playing a fairly happy, comedic tune.

Video

We open on the postman beginning work for the day and swiping himself in on the staff swipe card system set-up in the Post Office.

 

Video

Next scene is the postie wrapping himself up in the rec room in the back of the Post Office.

 

Video

The postie, now fully wrapped in bubble wrap, leaves the rec room and tries to squeeze through a large plastic flap door without getting stuck. It takes a few goes before he gets through.

 

Video

Copy appears on the screen which says 'We're taking extra care of our posties.'

 

Video

The postie, now in the back part of the Post Office where all the bikes and motorcycles live, is checking his bike to make sure everything is in working order before he leaves for his round. He puts his water bottle in the holder on the bike, rings his bell, checks his brakes and then attempts to get onto the bike.

 

Video

The bubble wrap suit is hampering his efforts to complete even the simplest of tasks, such as climbing onto his bike. After numerous attempts of jumping on we then see another attempt to swing his leg over his bike - a tough ask when you're wrapped in stiff layers of bubble wrap.

 

Video

The postie finally makes it on the bike and we see him 'deflating' and slowly being lowered down further and further on the bike seat as many bubbles in his suit pop.

 

Video

Copy appears on screen which says 'But we cant keep them in bubble wrap.'

 

Video

Next shot is the postie taking a cumbersome ride down a suburban street in the suit. It's a beautiful, sunny day.

 

Video

His day to day tasks are being hindered by the suit. He attempts to deliver mail into the letterbox and drops a letter. After a few attempts to pick it back up he manages to slide it into the letterbox and peddles on.

 

Video

He peddles up to driveway where a reversing car narrowly misses him.

 

Video

Copy on screen appears, saying 'We need your help. Please toot your horn and back out slowly.'

 

Video

The Australia Post logo then appears on the final screen with copy reading 'Find out more at auspost.com.au/safety'

 

Transcript
Video Audio

Video

The video opens in an Australia Post warehouse filled with parked postie bikes.

Audio

Only audio throughout is a backing track playing a fairly happy, comedic tune.

Video

We see a postie wrapped up in a suit made out of bubble wrap.

 

Video

The postie tries to get on his bike but struggles due to his cumbersome suit.

 

Video

The message 'We can't keep our posties in bubble wrap' appears on the screen as the postie continues to struggle.

 

Video

The message 'We need your help to keep them safe' appears on the screen.

 

Video

The video ends with the Australia Post logo and a call to 'Find out more at auspost.com.au/safety'.

 

Transcript
Video Audio

Video

The video opens in an Australia Post warehouse filled with parked postie bikes.

Audio

Only audio throughout is backing track playing a fairly happy, comedic tune.

Video

A postie wrapped up in a suit made out of bubble wrap is standing over his postie bike.

 

Video

As he slowly sits down on his bike seat, we hear the bubble wrap slowly popping.

 

Video

The message 'We can't keep our posties in bubble wrap' appears on the screen as the postie continues to sit down.

 

Video

The message 'We need your help to keep them safe' appears on the screen.

 

Video

The Australia Post logo and a call to 'Find out more at auspost.com.au/safety' appears on the screen.

 

Video

We see the now fully seated postie ring his bicycle bell.

 

Transcript
Video Audio

Video

The video opens on a suburban street.

Audio

Only audio throughout is a backing track playing a fairly happy, comedic tune.

Video

We see an Australia Post postie on his bike, wrapped in a suit of bubble wrap.

 

Video

As the postie delivers a bundle of letters into a customer's mailbox, he drops one.

 

Video

The message 'We can't keep our posties in bubble wrap' appears on the screen.

 

Video

The postie then struggles to pick up the dropped letter due to his cumbersome bubble wrap suit.

 

Video

With some relief, he finally manages to pick up and deliver the letter.

 

Video

The message 'We need your help to keep them safe' appears on the screen.

 

Video

The video ends with the Australia Post logo and a call to 'Find out more at auspost.com.au/safety'.