Online Farmers' Market


We'll get you to market without delay

Are you a farmer or producer? We can help you sell your homegrown produce or handmade goods through the Farmhouse website.

Farmhouse - an initiative of Australia Post - is supported by the Victorian Farmers' Market Association (VFMA) and gives Australian farmers and producers another way of selling direct to the Australian public. 

From tea and coffee, wine, soap, and pet treats, to fresh fruit and vegetables, bread, cheese, jam, and chocolate, Farmhouse is just like everyone's favourite weekend farmers' market, except it's available 24/7.

We are on the lookout for Australian producers to set up their own Farmhouse online stall with us and be part of a growing community selling the best quality food and regional products. 

We don't act as a warehouse or middleman, so you'll keep complete control over managing your products, pricing, and the fulfilment of your customer orders.


  • Receive preferential postage rates exclusive to Farmhouse producers
  • Set up your stall with your own story, products, logo and dedicated URL
  • Allow your existing customers and our growing number of visitors to buy from you directly
  • Run your own promotions, reward repeat customers and build awareness of your business
  • Save time; as there is no need to apply for merchant bank accounts - the money goes straight to you
  • Be supported by a trusted brand - we manage the marketing and e-commerce aspects of selling online so you don't have to

Farmhouse automatically bills the seller a commission of 7.5% on sales, which compares favourably when you think about the cost and effort of getting to and selling at a farmers' market.

To learn more visit Farmhouse or contact

Seller conditions Click to expand Click to collapse

You can register your interest in Farmhouse if you:

  • Sell products that you have grown locally or have been made from Australian sourced produce
  • Sell a range of non-perishable products or currently send perishable produce, appropriately packaged, through Australia Post
  • Are not a reseller or wholesaler
  • Are a registered business within Australia and adhere to all relevant health and food safety laws and regulations

Get started!

Complete the registration of interest form below; we'll review your details and be in contact shortly.

Please read the Additional Terms of Use for Sellers section of the Farmhouse Direct Terms of Use before registering your interest.

Sell your homegrown produce and handmade goods

Create an online market stall through Farmhouse.

Register interest