Determine Sample Size

A. Minimum sample size for a test direct mail campaign for the result to be statistically representative

You also need to have an idea of the likely response rate you will achieve - this can be based on previous experience or your Geospend Account Manager can give you some guidance.

(0< likely response rate <=100)

Finally, you will need to decide on the acceptable level of accuracy that you required for your test. For example, do you require results that are within 0.5% either side of the anticipated response rate or do you need to be sure to within 0.2%?

(0< acceptable level <=1)