Veda Advantage Solutions Group

About Veda Advantage Solutions Group

Combining data, analytics, data management and consulting services Veda Advantage Solutions Group (VSG) is uniquely positioned to develop customised solutions which can cater for the customer acquisition; retention and cross sell needs of customers.

In its fifteen year history, VSG has developed many multi-year relationships with clients due to the measurable and accountable approach that is taken with servicing customer needs. The existing VSG blue chip client base covers Banking, Wealth Management, Insurance, Telecommunications, Utilities and Government.

In combination, the VSG product set and its resource capability can be employed to develop customised marketing solutions which will maximise marketing investment ROI.

About GeoCoder

Use Veda GeoCoder to improve the overall data quality and potential of your address databases. GeoCoder is used to assist with data quality, data integration and data enhancement.

1. Data Quality

GeoCoder parses, cleans and validates addresses.

• Address cleansing reduces the costs associated with postal wastage
• Returns DPID for Australia Post Bulk Mail Discounts
• Produces a session summary report for ongoing address maintenance.

2. Data Integration

For companies with many databases, GeoCoder matches addresses across systems to create a single view of customers. Benefits include:

• Risk exposure analysis
• Identification of up sell/cross sell opportunities
• Household/product lifecycle analysis
• Profitability analysis at a household level

3. Data Enhancement

Useful insights for sales and marketing; GeoCoder not only corrects addresses, enabling effective communication to customers, it also provides businesses with useful insights into customers base for sales and marketing. Information available through GeoCoder includes:

• CCD - Census Collection District Identifier
  Useful for seeing where your customers live geographically.
• DPID - Delivery Point Identifier
  The unique delivery point as specified by Australia Post.
• UAN - Unique Address Number
  A unique identification number for each customer for the purposes of database integration.
• LandScape Segmentation Tool
  Reports on the life stage, family structure, education level, household income and wealth characteristics of your customers. LandScape works by subdividing the population into clusters of similar individuals, allowing your business to easily differentiate between the diverse types of people in the population.
• GeoRisk Profiling Tool
  Provides an indication of the relative credit risk of individuals based on the neighbourhoods in which they live. GeoRisk allocates each neighbourhood into a band between one (high risk) and ten (low risk) based on consumer credit behaviour.
• Prophe$y Predictive Tool
  Predicts demand for credit cards, personal loans, mortgages or telecommunications. Prophe$y is a proven demand forecasting dataset that is based on millions of credit enquiries over the last 5 years as well as external economic indicators that provide insights into consumer confidence, economic growth and interest rate movements.
• Disposable Income Indicator
  Provides an indication of the disposable income level of your customers, from 1 (low) to 10 (high).

Geocoder is highly flexible and is currently used across a variety of industries to meet individual business needs.

Other benefits of GeoCoder

• Processing speeds of 4 million records per hour
• Available as either an API or stand-alone application
• Platforms: Windows and UNIX compatible
• Purchase flexibility - choose from an annual licence or an outsourced solution.

GeoCoder provides a flexible and cost effective solution for the maintenance of address integrity.

To discuss the benefits it can provide to your organisation, please contact us using the details below.

Software information

For the most up to date details of current products, please download the latest AMAS Product Support Guide (pdf 36kb).

Contact details

Web address:
vedaadvantage.com
dataexpress.vedaadvantage.com

E-mail: salesvsgau@vedaadvantage.com

Contact: Mark Petty
Address: Level 15, 100 Arthur St, North Sydney NSW 2060
Phone: 1300 783 099
Fax: 02 9278 7344

All product information is as supplied by the company represented on this page and is not endorsed by Australia Post. AMAS® certification relates only to the address matching component of the product.