Gift Card Rewards
Gift cards can be an effective way of providing incentives to your customers or rewarding employees for their contribution. We offer more than 40 brands of high-profile gift cards ranging from Country Road and Angus & Robertson to Visa and Greater Union Cinemas. They range in value from $20 to $200 and are ideal for:
- encouraging customers to take up an offer
- rewarding customers for making a purchase or participating in a survey
- acknowledging staff.
If you'd prefer to distribute the gift cards yourself, we can deliver them to you in bulk - find out more about how to order gift cards.
However, if you'd like the convenience of offering your customers or staff their choice of gift cards through an independent national retail network, our Gift Card Rewards service is ideal. We'll help your business set up and administer your customised gift card program. It's an easy and secure way of delivering incentives to your customers or staff.
How your business can benefit from using Gift Card Rewards
- Cost-effective - by outsourcing the administration of your gift card incentive scheme, you can significantly reduce the resources you'd otherwise need to invest. There's also no need to buy and store thousands of gift cards.
- Choice for you - you can offer a type of gift card that is aligned to your business, for example fashion, entertainment, sport or automotive.
- Choice for your customers - you can also allow your customers or staff to choose the gift card that best suits them. We offer more than 40 brands of gift cards, making this an effective incentive option.
- Convenience for your customers - your customers can collect their gift cards from more than 1,700 Australia Post retail outlets nationwide. They can also choose to top up the value of the card themselves.
- Develop a customer database - we can collect your customers' contact details for you to use in future marketing campaigns, subject to privacy laws.
Proof that Gift Card Rewards campaigns work
Find out how Medibank Private used Gift Card Rewards to help deliver results:
How our Gift Card Rewards service works
We use barcode technology to manage our Gift Card Rewards service. Barcodes are printed on redemption vouchers or letters for your customers - we then use these barcodes to process claims efficiently.
The process for both you and your customers is very simple:
1. Promotion
You promote your gift card incentive scheme to your customers using your channel of choice - for example, advertising, in-store promotions or direct mail.
2. Issuing barcoded redemption vouchers
Once your customer has taken the required action (for example, purchased your product or completed your survey) you issue them with a redemption voucher or letter containing a barcode together with instructions for redeeming it at any Australia Post retail outlet offering gift cards.We recommend you use a unique barcode for each claim as this will prevent duplicate payments. When setting up your Gift Card Rewards program, we'll work with your business to ensure that you have the correct specifications to print barcodes that can be accurately and securely read by our point-of-sale scanning equipment.
3. Customer redemption
Your customer visits an Australia Post retail outlet with their redemption form plus any documentation you require (for example, proof of purchase or proof of identity).
4. Claim validation
Our counter staff validate your customer's claim by scanning the barcode and checking any documentation.
5. Fufilment
Your customer chooses and receives their gift card on the spot.
6. Reconciliation and reporting
We store your redemption forms in a central location and provide you with daily consolidated reports of all claims made by your customers - including the date, location and reference number for each transaction.
How to order gift cards
There are two ways you can order gift cards at Australia Post:
- Visit Australia Post
Download and complete the gift card order form and take it to your local Australia Post retail outlet.
There are more than 1,700 national outlets that offer the gift card service. Post Office Locator can help you find out which is closest to you.
- Fax us
Download and complete the gift card order form and fax it to your local Australia Post retail outlet. Please include your phone number so we can contact you in case of poor transmission.
Post Office Locator can help you find your local Australia Post retail outlet fax number. (NSW and ACT residents can fax the order form directly to 1800 810 609.)
Choice of payment methods
Choose the payment option that suits you best:
- EFTPOS - EFTPOS facilities are available if you order in person at your local Australia Post retail outlet. The minimum transaction is $10 and cash out is not available.
- Credit Card - Australia Post accepts VISA and Mastercard.
- Cheque - Cheques should be made payable to Australia Post and marked "Not negotiable". Terms and conditions for acceptance of cheques apply. Please check with your local Australia Post retail outlet before placing an order.
- Cash - you may pay cash when you order at your local Australia Post retail outlet.
Need more information?
To find out how we can help you create and manage a Gift Card Rewards program:
- contact us
- contact your Australia Post Account Manager or Mail Marketing consultant.
Terms and Conditions
Please read gift card terms (on the packaging of the card) carefully before purchasing a card. Not all cards are available at all retail outlets. Please take notice of any expiry date applicable to the card. Gift cards are not normally redeemable for cash. Cards may not be redeemable for up to 24 hours after purchase. Trademarks on any card shown are the property of the owners, used with their permission. For full terms and conditions see in-store or visit www.blackhawknetwork.com/australianterms.