Acxiom

About Acxiom

Acxiom in Australia, established in 1999, is a wholly owned subsidiary of US-based Acxiom Corporation. Until April 2002, Publishing and Broadcasting Limited (PBL) owned 50%. PBL have retained a strategic interest in Acxiom Australia.

For 33 years Acxiom Corporation has helped companies integrate and manage their internal customer data to increase marketing efficiency. Acxiom's stock in trade includes merging customer data from disparate databases, mining this customer data, profiling customers to help companies target their marketing efforts and providing consumer and business data to assist in acquisition or retention strategies.

With offices in Sydney, Melbourne and Auckland, Acxiom provides these services built for, or tailored to, the local marketing environment.

Software information

For the most up to date details of current products, please download the AMAS Product Supplier Guide (pdf 36kb).

The following product information provides detail about the Batch, Real Time, and Rapid solutions available through Acxiom.

• Batch Solution

Name	PAFlink Classic Batch
Platforms	Windows Unix for the following systems: HP-UX, Compaq Tru64, Sun Solaris, IBM AIX, Linux
Product information	PAFlink Classic Batch is an address validation and DPID allocation engine. The software is ideally suited to high volume processes; production scheduled applications and mail file processing being configured for speed and hands-off operation. PAFlink Classic Batch can be run from a network drive or on a standalone machine. Input and output formats are fully configurable, but typically the PAFlink Classic engine returns standardised and corrected, matched records with corresponding DPIDs, and unmatched records with allocation error codes indicating why DPIDs cannot be assigned. PAFlink Classic Batch can be used to produce a standard mailing barcode or encode customer information in the barcode to produce Type 2 and Type 3 barcode formats which enabling scanning of returned mail items and fast response analysis.
Price	PAFlink Batch is available on a per production server basis, with discounts for multiple orders. For current configuration pricing, call the contacts listed below.

• Real-time Solution

Name	PAFlink Realtime
Platforms	Windows Unix for the following systems: HP-UX, Compaq Tru64, Sun Solaris, IBM AIX, Linux
Product information	PAFlink Realtime is Acxiom's AMAS batch matching engine provided as a toolkit library. PAFlink Realtime is used for integration into third-party applications which require a record at a time, or batch, lookup. The engine is written in ANSI C and C++. Installation options include: API library functions for application integration, with ActiveX wrappers available, and a TCP/IP server engine for client-server applications and web integration. The PAFlink API provides functions for rapid key lookup as well as the AMAS address matching lookup, and barcode generation from DPID. A sample Windows client dll is provided for interfacing to the TCP/IP server.
Price	PAFlink Realtime is available on a per production server basis, with discounts for multiple orders. For current configuration pricing, call the contacts listed below.

• Rapid Solution

Name	PAFlink Rapid
Platforms	Windows
Product information	PAFlink Rapid is Acxiom's rapid key graphical Windows application designed to allocate DPIDs one address at a time through manual data entry. The Rapid application auto-completes fields, for example, once the postcode or suburb has been entered a list box displays all the possible streets. As the street name is keyed the list of streets narrows. The Rapid address engine allows the searching of the database for 'sounds-like' street and suburb names. Also, PAFlink Rapid can return all buildings names in the PAF for a given street to locate an address where the street number for an institution or building is not known.

Contact Details

Web address: acxiom.com.au

Support Contact: Nathan Foung
Address: Acxiom Australia Pty Limited
Level 9, 151 Clarence St, SYDNEY NSW 2000
Direct: 02 9032 3147
Fax: 02 9016 4828
E-mail: support.paflink@acxiom.com

All product information is as supplied by the company represented on this page and is not endorsed by Australia Post. AMAS^® certification relates only to the address matching component of the product.