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Acquisition Mail

If you want to generate sales leads, donations or sign up new members to your organisation - Acquisition Mail is an effective way to target potential customers and make your correspondence count.

Our Acquisition Mail service allows you to send a non-personalised addressed mail piece to households in specific postcodes, suburbs or Census Collection Districts (CCD). For example:

To the Resident
123 Busby St
MOUNT HAWTHORN WA 4321

To help boost your acquisition campaign, we offer:

  • access to discounted delivery starting at just $0.31 per article
  • supply of addresses for your nominated target regions
  • list of data services companies that can help with targeting your campaign, plus a list of mail houses that can help prepare your campaign
  • access to an address count tool to help plan your campaign.

Benefits of Acquisition Mail

  • Target your mail - you can target your mail on a broad level such as to postcodes or suburbs or more precisely through CCDs.
  • Protect existing customer relationships - avoid duplication when sending your mail and maintain good relationships with existing customers.
  • Reduce your advertising costs - through low-cost postage and in the reduction of printing costs by focusing on targeted mail outs.

Read our Acquisition Mail success stories to find out how this service has helped our customers:

Costs

Our postage rates depend on the size and weight of the article, destination and level of article sorting. Acquisition Mail rates include GST and start from:

Small letters          $0.31c
Small Plus letters  $0.43c

Full details of pricing are available in the Postal Charges booklet found on the Post Guide page.

You will need to ensure your campaign qualifies for Acquisition Mail in order to receive the discounted postage rate.

Paying for Acquisition Mail

Payment can be made either by using your Australia Post business credit account or a postage meter.

How to get started

  1. Register your campaign using our Acquisition Mail online registration system. We'll send you an address file for your nominated target regions within two working days. Please note: a charge of 10 cents per address will be applied to campaigns that are not lodged within three months of receiving addresses. Your mail house or agency can also register on your behalf.
  2. You or your mail house needs to prepare your Acquisition Mail articles. If you need help to prepare your Acquisition Mail campaign we have a list of mail houses under our Bulk Mail Partners program that can help.
  3. Send a PDF of your proposed mail piece to the Acquisition Mail administrator at am@auspost.com.au quoting your Acquisition Mail job ID number for easy reference. We'll check the piece to ensure it complies with our content and address requirements and notify you of the outcome within two working days.
  4. Lodge your Acquisition Mail articles. Part of this process is completing the pre-populated lodgement document received with your address file as well as an Acquisition Mail supporting document detailing the number of articles and trays in each sort plan.
    To lodge your articles take both of these documents together with the articles to your closest approved lodgement facility.* Alternatively, your mail house may use the Electronic Lodgement Management System (eLMS) and arrange pick up of your articles.
  5. Returned articles received at Australia Post's mandatory return address will be counted and you'll be notified of the return rate within two months of the last lodgement date. In the unlikely event that the return rate for your campaign is over 10%, you'll receive a rebate on postage for all articles over 10%.

Need more help?

If you have any questions about Acquisition Mail please call the customer contact centre on 13 11 18 or email us.

*Approved lodgement facilities: Are those nominated when applying for a business credit account. If you don't have an Australia Post business credit account you can lodge your articles at an Australia Post retail outlet.

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