Optimising the advertising mix for services14 July 2016
How do different advertising channels interplay to influence consumer decisions? Our research into financial services, superannuation and utilities reveals it's surprisingly simple.
Commissioned by Australia Post and conducted by the ACRS at Monash Business School, this research surveyed almost 12,000 consumers - and may help you improve your marketing ROI.
In the report:
- Which channels are most influential in an optimal advertising mix for services
- How this mix varies at each stage of the buying cycle
- How to tailor it for different target audience segments
- How to boost the effectiveness of social advertising for services